|Rotating Google Related Links and AdSense?|
Google's tip to reduce ad blindness
A recent tip to reduce ad blindness, from the official AdSense blog, Inside AdSense [adsense.blogspot.com]:
|try alternating between Google ads and Google Related Links in a given space on your page. This will encourage people to look in that space for interesting dynamic content. |
Has any publisher tested this (showing related news, etc.), and what were the results?
A similar idea was explained by Trillianjedi on the thread "Rotating" AdSense ads with images test [webmasterworld.com].
[edited by: Juan_G at 4:44 am (utc) on Sep. 19, 2006]
I think the principle of rotation is what works, not what you rotate it with.
For example, I have stopped serving ads because of the lack of advertisers in my niche, and the flood of MFA's. I still believe that adsense is the best way to monetise the site, ao I've been doing a lot of work in order to get the pages to load faster and expand the advertiser base.
I'm doing some limited a/b testing on one page at the moment. Annoyingly I'm still seeing the same ads, and the same MFA's unless I block them, but the interesting thing is that the CTR on BOTH the ad blocks I'm rotating has gone up considerably. I think that the A/B testing itself is a positive thing, and has caused an increase in page value and I probably won't stop using it even though it's no longer a test.
I automatically rotate and sample each possible layout (though spend most time in the best layouts of course!) to keep a lid on ad blindness as much as to keep sampling the data.
But it is a good job that I keep sampling automatically, because another change I made cause a quite dramatic shift from a left-tower to a no-tower layout, which I might otherwise have missed.
Back OT: I have looked at the related items stuff, but the low limit on daily impressions means that I'll probably have to stick with my own "similar pages" stuff.
|I have looked at the related items stuff, but the low limit on daily impressions means that I'll probably have to stick with my own "similar pages" stuff. |
Yes, Google Labs is testing Related Links, and there is a traffic limit. It was 10,000 [webmasterworld.com] hits (pageviews) per publisher before. They have increased it to 50,000 [google.com] a day.
For a part of the publishers, if they wished to test this, keeping it under the limit would be another reason to use rotation, with a suitable percentage.
I think the related News tab might be especially interesting.
I know we discussed this before in another thread but:
Do you really think rotating a "Related Links" is better than rotating a white space in combating ad blindness?
|Do you really think rotating a "Related Links" is better than rotating a white space in combating ad blindness? |
Well, it's just a possibility, I don't know if it will work. I'm wondering if some of us have tested that recent Google's tip (Sept. 7), at least for a week.
What I've tested many times is to remove ads from low performing pages (very low eCPM, etc.), excepting from time to time on part of them to verify any possible change in eCPM, etc. The removal almost always increases clearly the performance of the rest of the pages, and the total earnings.
But I'm not sure about the rotation on the same page that Google has suggested. If anyone had tested it, it would be very nice to share the results on the forum.
[edited by: Juan_G at 11:20 am (utc) on Sep. 19, 2006]
I'm not totally convinced that showing related links is a good idea as it will take surfers off to one of your competitors. It would be better to put something else in the space...
Alternating ads might be good, what I'd suggest:
- on entry show them a google ad those enterign and not wantign to be there might click it to get out
- once you know they are interested, show them products through an affiliate network (ro sell it yourself)
- the in between area might indeed be proper for rotation but I'd ratote it with product recomemndations or so (actually I might want to rotate it with e.g. amazon's omakase but it would mean I need to take out the adlinks unit as well as they feel omakase is not compatible with google.)
I must admit I do find Amazon's omakase ads to be a really poor match a lot of the time. When I surf to a car site I always find it odd to see ads for baby products (Amazon matching the fact I bought some toys a while back). I prefer to rotate with product reccomendations. I think Omakase puts too much weight on previous user choices on Amazon's sites.