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Google AdSense Forum

This 102 message thread spans 4 pages: 102 ( [1] 2 3 4 > >     
Adsense On Home Page - Does it cheapen the look?
How many use Adsense on home page and what do you think?
Arctrust




msg:3082273
 1:27 am on Sep 14, 2006 (gmt 0)

Hey Guys:

I have a question for all readers of this forum...

This question is the age old Style vs Function

- Do you use Adsense on your home page?
- Do you think it cheapens the page - but it makes money so what...
- Do you AVOID your home page but place ads on interior pages?

I have a site that is a year old. I built and let it go for a year with no tinkering.

It now places 3rd page and 4th page on most SERPs.

I have just added Adsense to the site and I am experimenting... over and over again until I get the right "formula"

What is everyone's take on this?

The home page does get traffic but it is the 2nd most requested page.

Thanks in advance
I truly appreciate everyone's help.

ARC

 

ken_b




msg:3082285
 1:43 am on Sep 14, 2006 (gmt 0)

What kind of site, ecom or info?

Onmy info site I have I have a single 234x60 adblock on the homepage right now. Earlier I've had a 250x250, 120x600, 125x125 etc, whatever fit in the space available at the time.

On an hobby oriented info site like mine I don't think it's a negative at all.

On a some info sites, adsense on the homepage might seem innappropriate.

On an ecom site, again I think it would depend on other factors.

Arctrust




msg:3082292
 1:48 am on Sep 14, 2006 (gmt 0)

Hey Ken...

Thanks for your help....

It's a "How To Site" - not large - 12 pages and packed with information.

The home page has the usual welcome, intro, links....

I am using the large leaderboard at the top... right below my header which has a logo and 2 pictures... the header is the same size as the leaderboard 728x90

Thank you!
ARC

Car_Guy




msg:3082294
 1:49 am on Sep 14, 2006 (gmt 0)

Do you use Adsense on your home page?

No. It looks tacky. Remember, the first page sets the tone for their visit.

Do you think it cheapens the page?

It certainly can.

Do you avoid ads on your home page but place ads on interior pages?

Yes. Just don't overdo it.

Arctrust




msg:3082297
 1:56 am on Sep 14, 2006 (gmt 0)

Car Guy:

You always have great insight...

I do believe that the home page sets the tone for all other pages, but it does get activity and the ads are well blended - not that you can't see them - but blended.

However having said all that - because it's packed with information on all other pages, I am really on the fence about how cheap it really looks - on some sites it looks good... but as a general rule.... I just don't know.

Since I have put the leaderboard on every page - it seems more consistent but the real issue is...

Should there be ads on the home page? Is this something that visitors have become accustomed to.

Lets put it this way - if it was a retail site - I definitely wouldn't do it but it's a HOW TO site....

Thanks
ARC

Webwork




msg:3082298
 1:56 am on Sep 14, 2006 (gmt 0)

the first page sets the tone for their visit.

The last time I looked every major media site had advertising on its homepage. Prime advertising space, I'm sure.

I guess the poor, minor media sites need to live by a higher standard?

In that case, what's the opposite of noblesse oblige? Hoi polloi oblige?

I'm in. ;)

Frequent




msg:3082324
 2:17 am on Sep 14, 2006 (gmt 0)

I'm with Webwork on this one. Many of the majors do it so I don't see it as a problem.

Another think to consider is that most visitors first visit to your site will likely be a deep page with ads anyway.

1) All but one of your indexed pages is a deep page (some deeper than others).

2) Most sites giving you a natural link are probably deep linking to specific information.

3) People that bookmark a page on your site typically create a deep link to a page or section of particular interest.

So... you really aren't accomplishing much by not including ads on the home page. On the other hand, it's just one page so it probably won't seriously impact your earnings.

If you can make them look good and get good results I say go for it.

Freq---

netmeg




msg:3082365
 3:06 am on Sep 14, 2006 (gmt 0)

My best earning site only HAS one page.

Car_Guy




msg:3082367
 3:10 am on Sep 14, 2006 (gmt 0)

What we learn here is that "great insight" and a dollar will buy you a cup of coffee.

:-)

Arctrust




msg:3082370
 3:19 am on Sep 14, 2006 (gmt 0)

Webmaster World has probably the best collection of minds and opinions found anywhere.

We may not always agree with everything or everyone, but it's all valuable.

Let's count off....

How many folks here use Adsense on their home page?

ARC

Car_Guy




msg:3082372
 3:24 am on Sep 14, 2006 (gmt 0)

Okay, let's try this:

Sites that include those for TV networks and newspapers get away with having advertising all over them because they are very commercial sites that are open about the fact that they need all the revenue they can get.

If your site has a lot to offer and what you are providing your visitors with is spread among multiple pages, your site may well appear to have more authority if your visitors' initial impression is that the site exists to provide good information.

When you walk into a church, they usually wait awhile before they hand you the collection plate.

Arctrust




msg:3082376
 3:30 am on Sep 14, 2006 (gmt 0)

Agreed....

But the church also has collection boxes near all the doors....

Are those boxes for those exiting.... or those entering....

I think a clean - commercial free home page is what attracts vistors -but not everyone comes in from the home page.

But... how many WW members here have home pages with ads and still either make money, are seen as authority sites, look respectful...

hunderdown




msg:3082394
 4:05 am on Sep 14, 2006 (gmt 0)

I have a small adlinks unit top left on my home page. It's not obtrusive, but it provides an alternative to folks who don't see what they want elsewhere on the page.

And it earns very well. My home page is also my top entry page.

Feel free to check it out. My site is in my profile.

martinibuster




msg:3082399
 4:09 am on Sep 14, 2006 (gmt 0)

the home page sets the tone for all other pages

What webwork said, plus a practical consideration. Many websites have a surprising "bounce away" rate. This is the rate at which people land on your home page, take a quick look, and decide it's not for them.

The practical part comes into play when monetizing those who would otherwise bounce away. Remember, AdSense is like a unit of content. It's sales content. You can call it advertising, but it's still content, but it's sales content.

For every person coming through your page looking to BUY widgets and backs out, that's a click that got away from you.

europeforvisitors




msg:3082405
 4:16 am on Sep 14, 2006 (gmt 0)

I think a clean - commercial free home page is what attracts vistors -but not everyone comes in from the home page.

On my editorially diverse side of about 5,000 pages, probably no more than 5% of the visitors even see the home page on any given day.

But... how many WW members here have home pages with ads and still either make money, are seen as authority sites, look respectful...

I've had ads on my home page (and most of my pages) all along, and that hasn't kept it from getting favorable press coverage and unsolicited links from libraries, schools, magazines, etc.

Mind you, there's such a thing as too much advertising. I could name some major media sites whose advertising-to-editorial ratio is way out of whack, and I doubt if I'd ever link to any site (big-name or no-name) with three AdSense ad units unless I had an extremely compelling reason to do so.

Car_Guy




msg:3082409
 4:21 am on Sep 14, 2006 (gmt 0)

Many websites have a surprising "bounce away" rate. This is the rate at which people land on your home page, take a quick look, and decide it's not for them.

(And if that page loads slowly, they're outta there without even having seen the whole page.)

Perhaps we should make the distinction between pages that look informative that happen to have a few well-targeted ads pointing to related sites with quality products, and pages with little useful content that are plastered with ads.

As the saying goes, you only get one chance to make a first impression.

mrSEman




msg:3082411
 4:25 am on Sep 14, 2006 (gmt 0)

I have many sites that do and as many that don't have ads on the home page. My rationale for the sites that don't is that I haven't targetted my visitor enough yet to try and sell him something. Yes my site is about widgets, but I have blue widgets, red widgets, bald widgets and hairy ones too... Thats what my interior pages are for on those types of sites. They specifically target a kind of widget and show extremely appropriate ads. Those sites have a high CTR and I believe that since they get what they are coming for, my visitors will come back.

Even in hard times, I don't think the priest will hand you the collection plate just for peeking your head in the front door.

On the other hand, some of my other sites, I find it very appropriate to place ads on the home page.

Car_Guy




msg:3082412
 4:25 am on Sep 14, 2006 (gmt 0)

And of course the editorial-to-advertising ratio in many magazines is pretty sad.

But as commercial as they are, hardly any magazines have advertising on the cover. They advertise the contents. They want you to be intrigued enough by the cover to buy it.

jomaxx




msg:3082416
 4:31 am on Sep 14, 2006 (gmt 0)

If you're taking a poll, I do not currently have any advertising whatsoever on my home page, for many of the reasons outlined above: It does look a little cheap, not that many people visit the home page as compared with the many deep pages, and the targeting wouldn't be much good anyways.

Hobbs




msg:3082443
 4:58 am on Sep 14, 2006 (gmt 0)

No text ads on my home page (Too MFA'ish for me)

Paying advertisers graphics 468x60 most of the time.

Would love to know which AdSense "Images only" size is the most popular with advertisers and populated most to fill the gap when there are no advertisers.

uhwebs




msg:3082446
 5:06 am on Sep 14, 2006 (gmt 0)

Something new I'm trying is removing ads from homepage, but having menu on left and no ads... and all other pages have menu on right, ads on left.

I have a really high return-visitor rate, so many of my visitors do view the homepage to see what's new.

I ran ads on the homepage for a long time, but honestly it resulted in very little income... so I'm trying it ad-free to see how that goes.

trannack




msg:3082599
 8:37 am on Sep 14, 2006 (gmt 0)

I have an advert on some of my home pages and not on others. As typically any one of my sites has several hundreds of pages I feel the home page is just s stepping stone to get the visitors where I wnat them. I have several sites with absolutely no advertising, as I do not want my visitors directed to any other sites. It all depends on what your site is about, how you earn revenue from it etc etc.

gothwalk




msg:3082629
 9:12 am on Sep 14, 2006 (gmt 0)

I'm currently tracking the front page ads on one rather general site with a channel - I intend to do this for a month. The front page currently accounts for about 1% of the traffic on the site, and the ads simply aren't as well targetted there, due to the more diverse topics appearing on it. I suspect - and so far my data for September is confirming this - that I'm not getting any clicks worth speaking of there.

If I'm not getting any clicks, no point in having the ads there, so if September's full data set confirms this, I'm going to yank them.

gibbergibber




msg:3082710
 10:56 am on Sep 14, 2006 (gmt 0)

--The last time I looked every major media site had advertising on its homepage--

They would already have an established brand though, lots of people would go to their web address even if the front page had nothing but a photo of some cow dung on it. ;)

Smaller sites are at much more at risk of being ignored by new visitors, so like you say they have to adhere to higher standards in order to build confidence.

But it's also worth noting that Google deliberately avoids having adverts on their front page, and is hugely successful. Both Yahoo Search and Microsoft Search have copied this approach and now have barebones front pages very much like Google's has always been. Their adverts only appear on results pages, and show that even the biggest media companies are sometimes afraid to advertise on their front pages.

nickreynolds




msg:3082763
 12:09 pm on Sep 14, 2006 (gmt 0)

For what its worth. Yes I have ads on my home page, but yes I think it "cheapens it". Its a trade off and I'll take the adsense money thankyou! I do think that picture ads look less cheap than text ads, although the CTR for text ads is better!

maximillianos




msg:3082770
 12:16 pm on Sep 14, 2006 (gmt 0)

The majority of my traffic comes in through other doorways (through links and search engines) directly to inner-pages. So it really isn't worth it for me to run ads on the homepage since it is not a heavily visited page.

Green_Grass




msg:3082777
 12:21 pm on Sep 14, 2006 (gmt 0)

I saw a mesolothamia ( forgive spelling mistake pls) website an obvious MFA, with NO ADS on Home page. Maybe he was trying for branding? The links were full of ads. Suffice it to say , the website vanished soon.

If one is playing for money from adSense, ads on home page are a must. The above example , I give, just to show that it is difficult to survive for websites with only adSense as income and ignore ads on home page.

All traffic is valuable and I feel it is important to try and monetise it. By ignoring ads on home page, there is no obvious way for an uninterested surfer to click out.

longen




msg:3082780
 12:23 pm on Sep 14, 2006 (gmt 0)

I use a Large Rectangle above the fold on the Homepage, making it the best earning single page on the site.

Recently the British Library linked to one of the internal menus, also with a above the fold adsense box. Its the value of the content that matters.

weeks




msg:3082786
 12:29 pm on Sep 14, 2006 (gmt 0)

I think Nick Reynolds said it best: What makes the most money? Try it. If you remove the ads and get more ad views and more income, good. If not, put the ads back. I do think this is a good question and it's worth trying. Removing the ads on some website might make more money.

This is a pretty funny discussion. Right now the newspaper industry is all abuzz about putting ads on the front pages (WSJ just started) and on the front of the sections (NYT just started). Does it hurt the product, blah, blah, blah. In print, you never really know, do you? But, on the web you can test and figure it out. There is much less guessing.

You guys here are so lucky--not! I say that because in the ol' days, you could simply do what you wanted and make a case for it. Indeed, you could publish a magazine and sell ads in it that no one read, but who could prove it?

Edge




msg:3082837
 1:13 pm on Sep 14, 2006 (gmt 0)

A "How to" is, well about how to do somthing. I have never left a site just because they had advertising on the front page.

Somebody has to pay for the website...

This 102 message thread spans 4 pages: 102 ( [1] 2 3 4 > >
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