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Google AdSense Forum

asking for donation on webpage featuring ads
allowed or not?

 11:21 am on Sep 9, 2006 (gmt 0)

asking for donations can cause the visitor to click on he ads to help that website ... will it be allowed to ask for donation of web pages which are feautring google adsense ads?



 12:22 pm on Sep 9, 2006 (gmt 0)

Hmm, interesting thought. So you suggest that if one asks for a donation (let's assume through Paypal) people assume the webmaster needs a helping hand. But since a donation costs money, people choose to help the webmaster by clicking ads, because that's free.

If true at all, I think there is nothing in the Adsense T&C that could prohibit this. Unless this page could be considered a "thank you" page.

Anyone else thoughts on this?


 1:06 pm on Sep 9, 2006 (gmt 0)

> asking for donations can cause the visitor to click on he ads

I wouldn't say so, otherwise no nonprofit org could serve AdSense, you have to make a distinction between asking for a direct donation and asking for clicks, the line between them is very clear.


 1:27 pm on Sep 9, 2006 (gmt 0)

You're making the assumption that most web users understand how web advertising works. I think that's a mistake.

(I thought that web adverts were still paid CPM until I signed up with AdSense.)


 2:55 pm on Sep 9, 2006 (gmt 0)

(I thought that web adverts were still paid CPM until I signed up with AdSense.)

Many still are. If anything, there's been a trend back toward CPM; Google has been offering site-targeted CPM ads on the AdSense network for a while now, and at least one major research firm is predicting that display ads (which tend to be CPM) will outstrip search ads (including AdSense text ads) in revenue growth over the next few years.

Getting back to the OP's question, I see nothing in the AdSense TOS that would forbid asking for donations on pages with AdSense ads. Whether the OP should ask for donations is another story. Does the presence of an electronic "tip jar" on a site convey an image of professionalism and credibility that inspires trust in the site and its ads?


 4:35 pm on Sep 9, 2006 (gmt 0)

I am sure it's ok to ask for PayPal donations on PPC pages.

Very few people would think of 'donating' by clicking ads since almost no one in the public even knows clicks can generate revenue. The small fraction who know about internet advertising assume ads are running based on impressions, or prepaid ads, not ppc.

In fact, most people who I have talked to in person assumed the ads were running free, either as a product information service to visitors, or to merely fill-in empty space on the webpage. When it comes to marketing and advertising at least 95% of the public have basically no clue about it.


 6:17 pm on Sep 9, 2006 (gmt 0)

I once put a paypal donation link on one of my websites and there was no change in any adsense related stats. I put it on because someone had emailed me saying they appreciated the information on website and could they send me money. I removed the link because nobody else thought the same way.


 6:33 pm on Sep 9, 2006 (gmt 0)


My main site used to live on donations.

As soon as the ads went up people stopped donating even though the link/text was as it always had been.




 8:14 pm on Sep 9, 2006 (gmt 0)

well this is strange ... people stop donating if ur site is featuring adsense? i think i have to give it a try :)


 9:21 am on Sep 10, 2006 (gmt 0)


Yes, exactly so.



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