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How much is it worth.
greedy player




msg:3045739
 3:46 pm on Aug 14, 2006 (gmt 0)

Say you had a adsense driven website, and analytics tracking a good steady couple of months of traffic, each day turning over 400-500k page hits and 10-15k unique visitors in that very day.

How much would this site be worth? I'd like to hear the estimated value of the site worth with this traffic.

Type: Dating
Average Earning: $5000-$10,000 Monthly Adsense

Anallytics account would be supplied to the buyer in the case of sale of the site (if that helps to the price tag).

(i read that some dating sites make over 10,000$ per day on adsense so the potential is there for someone who can generate 30-60x more traffic I believe)

[edited by: greedy_player at 4:13 pm (utc) on Aug. 14, 2006]

 

Chapman




msg:3045750
 3:50 pm on Aug 14, 2006 (gmt 0)

GP-

Would the ads be for Rolexes or Swatches? ;-)

You know how it works-

Chapman

Jane_Doe




msg:3045752
 3:51 pm on Aug 14, 2006 (gmt 0)

I'd like to hear the estimated value of the site worth with this traffic.

It depends on the topic. If your site is about diet pills, probably quite a bit, if it is free jokes then a lot less.

kpaul




msg:3045777
 4:00 pm on Aug 14, 2006 (gmt 0)

Need more details.

As it stands, it's like you're saying "I have a car with a V8 engine, what's the fastest it will go?" ya know?

Thanks,
kpaul

humblebeginnings




msg:3045781
 4:02 pm on Aug 14, 2006 (gmt 0)

Indeed. For example we would like to know;

- How much does this site earn?
- How long has it been around?
- Are earnings growing or not?

Etcetera...

laertes




msg:3045783
 4:05 pm on Aug 14, 2006 (gmt 0)

I'd guess anywhere from $15-150 a day.

greedy player




msg:3045792
 4:13 pm on Aug 14, 2006 (gmt 0)

Updated topic post. ^

oddsod




msg:3045876
 5:20 pm on Aug 14, 2006 (gmt 0)

greedy player, people don't like to hear the truth so I suspect you won't like this post very much. Sorry in advance.

i read that some dating sites make over 10,000$ per day on adsense so the potential is there for someone who can generate 30-60x more traffic I believe

The problem with many sellers is that they don't appreciate that there's a difference between historical, proven earnings and pie-in-the-sky "potential".

What does some other site earning $10K per day have to do with you? Trying to ride their wave of success does you no favours and makes you look desperate. My advice is to stick to what you can prove rather than coming across as a con artist.

I have a search engine I started today. Considering the value of Google how many billion will you give me for my search engine which can obviously be made as successful as GOOG?

jomaxx




msg:3045881
 5:23 pm on Aug 14, 2006 (gmt 0)

the potential is there for someone who can generate 30-60x more traffic

:-)

mrSEman




msg:3045883
 5:23 pm on Aug 14, 2006 (gmt 0)

500k page hits and 10-15k unique visitors in that very day.
How much would this site be worth? I'd like to hear the estimated value of the site worth with this traffic.

Type: Dating
Average Earning: $5000-$10,000 Monthly Adsense

First, with that kind of revenue, I wouldn't sell it.

Second IMO, if you sold it as an adsense money makin site, you could possibly get a years revenue so between $60K to $120K. Maybe a little more.

Third, if I was going to sell this type of site I would approach the major dating site players with your stats and see how much they would offer you. I think you could get much more from them.

greedy player




msg:3045910
 5:40 pm on Aug 14, 2006 (gmt 0)

MrsEman said...
Third, if I was going to sell this type of site I would approach the major dating site players with your stats and see how much they would offer you. I think you could get much more from them.

good point, id probably do that actualy, thanks for that :)

theRealairness




msg:3045938
 5:55 pm on Aug 14, 2006 (gmt 0)

That might work. But then they would know that it is profitable. And, start doing adsense as well to compete with you.

oddsod




msg:3045974
 6:19 pm on Aug 14, 2006 (gmt 0)

Well spotted!

There are major dangers with approaching competitors. Actually, them starting a similar Adsense site is one of the smaller worries ;)

toomer




msg:3045996
 6:38 pm on Aug 14, 2006 (gmt 0)


Type: Dating
Average Earning: $5000-$10,000 Monthly Adsense

Is this "average" taken before or after ...

"Smart Pricing Crashed my Google Adsense Revenue"
[webmasterworld.com...]

?

humblebeginnings




msg:3046058
 7:43 pm on Aug 14, 2006 (gmt 0)

I agree with mrSEman, a year of revenue would be reasonable in this industry. But nobody will pay that kind of cash before they have done some pretty good research that shows very clear evidence of these earnings. (And when they have finished that kind of research you already made that $100K yourself with your website.)

martinibuster




msg:3046105
 8:25 pm on Aug 14, 2006 (gmt 0)

Smart Pricing Crashed my Google Adsense Revenue

Yeah, I was thinking the same thing, too.

vite_rts




msg:3046121
 8:42 pm on Aug 14, 2006 (gmt 0)

10k to 15k uniques per day, you're therefore saying you get more hits than Lycos date site per day ,

even after they had TV advertising

an the audience from all their other services,,,

Thats awesome

Methinks i better look at this lurve business :)

I Will Make It




msg:3046206
 9:44 pm on Aug 14, 2006 (gmt 0)

Hi, greedy_player!'

first of all, like mrSEman already has said: I wouldn't sell a site with that kind of revenue! You would never get so much $$ for it that you would have made the sale of the century!

Anyway, here's another thread about this topic, you might find something useful here too:
[webmasterworld.com...]

jomaxx




msg:3046207
 9:44 pm on Aug 14, 2006 (gmt 0)

vite_rts: 10k = 10,000 visits, really not that many.

vite_rts




msg:3046236
 10:13 pm on Aug 14, 2006 (gmt 0)

Well, I am new to the professional web business , so i am really impressed that the OP has managed to thrash

Lycos Europe which in my ignorance, i assumed was a mini giant, I've looked at their love site, :) :)

an on any given day, they where doing well if 4000 people logged on for the whole day,,
They very cheerfully reported these statistics , okay, I imagine they had gazillions of passers by who don't log on,,

i really don't know,,

But tho I hated online dating, I wouldn't mind making a webbie for it

Perhaps it might,,,

numbchuckskills




msg:3046367
 1:21 am on Aug 15, 2006 (gmt 0)

Threads like this make no sense.

Why would you possibly ever sell an Adsense driven site earning $100k / year?

Heres an idea:
- hire an intelligent university student majoring in computer science or engineering with a good web background and give them a slice of your monthly adsense check. Have the rest of the money transferred to your investment broker every month.

There are two outcomes to this plan:

1.) your Adsense earnings stay roughly the same/consistent and you become a millionaire in a few years off your brokers 8% annual returns.

2.) your Adsense earnings tank, or by some fluke you get banned, and sadly you fire your hardworking student webmaster.

Am i missing something here? as this seems a rather logical option in this case :)

Januuski




msg:3046373
 1:35 am on Aug 15, 2006 (gmt 0)

As an investor I want to have my money back within 2-3 years. The fair price for me would be last year profit times 2 or 3. So if your website generated last year $75,000 of profit I would sell it for anywhere between $150-$200K.

FYI. I paid 20K for a website that had just about 1000 unique visitors a day and it was well worth it for me.

Januuski

jomaxx




msg:3046517
 4:11 am on Aug 15, 2006 (gmt 0)

Keep in mind that thread from last month where the OP said his site's earnings had dropped by 80%. I don't think he's exaggerating its current value or revenues, but it's obviously a risky play and IMO paying 2+ years' revenue for it would be more of a gamble than an investment.

martinibuster




msg:3046540
 5:09 am on Aug 15, 2006 (gmt 0)

I agree with jomaxx. The op (original poster) posted this thread recently:
"Smart Pricing Crashed my Google Adsense Revenue"
[webmasterworld.com...]

So the OP would really have to be up front re the revenue earning situation to a potential buyer and be able to explain the revenue crash (if we're talking about the same site).

In any case, this thread has run it's course, lots of good information.

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