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Have we hit the low point of the summer?
July 22nd/23rd Traditionally my lowest...

 12:21 pm on Jul 23, 2006 (gmt 0)

This is the weekend in many European countries finishing for school holidays etc, it varies up to a week before however that's not my point.

Checking my logs and especially so my AdSense account, this has been traditionally my low point of the summer with my average earnings down 20% compared to June and nearly 30% compared to May.

If previous years hold true then I expect earnings to level off and then start to rise gently making yet another beautiful bell curve on my earning's sheet towards Thanksgiving Day in the US before the downward curve commences again towards Xmas and the New Year:-)

Are you seeing similar?

Does your historical data indicate the same?

Obviously for summer orientated sites this will not affect you. (Note: UK spelling of oriented in case one was wondering)



 12:38 pm on Jul 23, 2006 (gmt 0)

I an still dreading August
August surprises me every year


 12:50 pm on Jul 23, 2006 (gmt 0)

June was the highest month yet. July looks to be slightly higher. But I'm only in my first year of real earnings.

Hobbs... sorry to sound like an original dum-dum but wassup with August?

If earnings traditionally go down for everyone during June to August, then I'm happy because that would possibly mean that these are my low months and I can expect higher? ; ]


 1:14 pm on Jul 23, 2006 (gmt 0)

>wassup with August

for years I've asked myself the same question. I have no idea!


 1:28 pm on Jul 23, 2006 (gmt 0)

Isn't August the favored vacation month for Europeans? (And isn't July the most preferred by Americans?)


 2:29 pm on Jul 23, 2006 (gmt 0)

August is the preferred wedding month, and I can only recommend it ;)


 2:35 pm on Jul 23, 2006 (gmt 0)

US most of the population use the 4th of July factored in or Labor Day, first week in Sept. This way they get the free days included in their 1, 2 or 3 week escape.

I have a teacher page the rescues August so this would be the bottom, still not bad.


 3:16 pm on Jul 23, 2006 (gmt 0)

I an still dreading August
August surprises me every year

Which sector are you in?

The last two summers with AdSense I have seen my earnings slowly recover as people return from holidays, businesses start making buying decisions for Autumn and Winter stocks, project managers and architects get themselves revved up for new work and, maybe surprisingly, Joe Public starts thinking about new DIY projects planning for Xmas etc.

My niche construction products make fashion seasons and deliveries look short! For instance, my Indian bricks and mortar business cannot give any new fresh deliveries until early 2007 and this weekend I have been planning production requirements from our Chinese factory for May and June 2007.


 3:34 pm on Jul 23, 2006 (gmt 0)

I have a site about European travel, and I often have a summer dip in July (though it's nothing like the dip that I get in November and December). Traffic typically picks up in August as Americans (and Europeans who aren't on vacation) start planning their fall trips and weekend getaways.

I Will Make It

 7:06 pm on Jul 23, 2006 (gmt 0)

I'm having my worst days ever since my site-startup. I guess this down-turn started about a week ago.
My site is about weddings, north Europe, and I can tell you all, that couples who are planning to get married, have finished their planning already!

At least that's what my stats say.

Good thing I'm releasing another site in a few weeks.
Hope this new one will get me through the winter ;)

doctor gerlis

 7:19 pm on Jul 23, 2006 (gmt 0)

Europe is hot right now and it feels like people are not sitting at home clicking the mouse-I am hoping for a recovery, but not expecting it before September.


 12:03 am on Jul 24, 2006 (gmt 0)

Hope you're right. The past two days have been the pits. Not the lowest of the month, but darned close.


 12:05 am on Jul 24, 2006 (gmt 0)

Lowest week of the year for me - wonder how much is due to the quality score stuff though...


 12:18 am on Jul 24, 2006 (gmt 0)

I guess "low point" depends on what metric you're using. My traffic is off a bit from its usual pre-vacation-season peak, but eCPM in July is running higher than it was in June, which in turn was higher than May.


 7:43 am on Jul 24, 2006 (gmt 0)

Lowest week of the year for me - wonder how much is due to the quality score stuff though...

I think the new Adwords Landing Page Quality Score has a lot to do with it.

Like most other people, my web traffic is down due to the vacation/summer season, however, this past week saw what I can only describe as a significant increase in what I'm earning per thousand page views. I thought this was a fluke, at the beginning of last week, but I can now say that this was probably not a fluke at all.

In other words, I am pretty positive that the landing page quality score system is having a huge impact with sites that have been rated well and are in the right niche. If your site has a crappy Adwords score, then my quess is you will continue to see poor earnings even after the summer doldrums.

Did you see a drop in earnings starting on July 14, 2006? If you did, then your site was probably hit with the new Landing Page Quality Score bomb....


 10:33 am on Jul 24, 2006 (gmt 0)

I guess it depends a lot on whether the mini heatwave continues or not.


 1:15 pm on Jul 24, 2006 (gmt 0)

I think the new Adwords Landing Page Quality Score has a lot to do with it.

Doesn't "landing page quality score" only affect advertisers? (AdWords)


 1:57 pm on Jul 24, 2006 (gmt 0)

The 22nd and 23rd was my best weekend in a long time--possibly ever, but I don't want to check back through over two year's worth of weekends.

Usually a weekend is down from the week, but both Saturday and Sunday did better than a typical weekday.

Either it's an oddity or it's due to my having created a favicon for the site.


 2:10 pm on Jul 24, 2006 (gmt 0)

Doesn't "landing page quality score" only affect advertisers? (AdWords)

Yes, advertisers on the search network.

In theory, it could have an effect on the content network, but only indirectly:

- POSITIVE: Some advertisers who are priced out of the marketplace on the search network may shift at least some of their spending to the content network, which would create more competition (and higher bids) for AdSense clicks. On the other hand:

- NEGATIVE: Some affected advertisers may be mad enough to bail out on Google and try a different ad network, or their revenue may have dropped to the point where they can no longer afford to advertise.

- ANOTHER NEGATIVE EFFECT: We could see an increase in ads from "AdSense arbitrageurs" and other MFA types on the content network. That problem could be short-lived, though, because Google can't afford to let the "Ads by Goooogle" user experience deteriorate to the point where users no longer click on AdSense ads. Common sense would suggest that, at some point, Google's QC efforts will spread to the content network.


 2:47 pm on Jul 24, 2006 (gmt 0)

Maybe you guys should read the clickz article titled "Google Gets Tougher With AdWords Landing Pages." The Landing Page Quality Score does not just affect Advertisers, and it's not just relevent the search network.

In the article, jensense has the following quotes:

Most publishers, at least the ones not involved in click arbitrage, will benefit from the move, according to contextual advertising expert Jennifer Slegg. "If you tend to see an abundance of 'Made for AdSense' sites appearing in your ad units, you just might start earning more money for those clicks," Slegg writes in her JenSense blog.

But for publishers who are building MFA sites, Slegg predicts less stellar results, especially since they've already had to make adjustments to Google's "smart pricing." With increased costs for each clickthrough, these publishers may find it becomes unprofitable to continue.

"As these minimum bids start to rise, it will be interesting to learn just how much they will be rising for those with lower quality landing pages. And depending on where you sit on the issue, this decision could be the best thing AdWords could have done, or the worst thing they could have done to your profits," Slegg writes.


 3:03 pm on Jul 24, 2006 (gmt 0)

Interesting quote. I wonder how many of the complaints about "smart pricing" are coming from click arbitrageurs--not just those who buy and sell AdSense clicks, but also those who buy clicks from YPN or other Google competitors and redirect the users (via MFA pages) to AdSense ads.

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