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Google Explains About Mobile First Indexing

     
6:00 pm on Dec 18, 2017 (gmt 0)

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Google has taken the step to explain more about Mobile First indexing which is aimed at mobile SERPs. It explains it's being cautious about rolling this out, while closely monitoring the results. It's evaluating sites for mobile-first indexing readiness, and it'll transition the sites to the index when it feels the sites are ready. Check out the six key points if you want your site considered for the mobile-first index.

As we all know, Google is specifically looking for mobile content to serve in mobile SERPs, and if you have content that's appropriate you start to see increased crawling by Smartphone Googlebot [support.google.com] along with the snippets in the pages for the mobile versions of the pages.

There are six points Google makes, which most of us already know, but here's a quick reminder.
  • Mobile site should also have high quality content.
  • Structured data should be on both mobile and desktop versions of the site.
  • Metadata should be present on both versions of the site.
  • No changes are necessary for interlinking with separate mobile URLs (m.-dot sites)
  • Check hreflang links on separate mobile URLs.
  • Ensure the servers hosting the site have enough capacity to handle potentially increased crawl rate.

    [webmasters.googleblog.com...]
  • 3:50 am on Dec 20, 2017 (gmt 0)

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    WebmasterWorld Senior Member bwnbwn is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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    yes and a good reminder Neil Thanks and Merry Christmas to you and your family.
    I still miss Ted.
    Joe
    7:16 am on Dec 22, 2017 (gmt 0)

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    Related discussion: Mobile-First Index [webmasterworld.com]
    2:03 am on Dec 24, 2017 (gmt 0)

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    Do you need to do anything if your site is responsive?
    2:22 am on Dec 24, 2017 (gmt 0)

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    Do you need to do anything if your site is responsive?
    It's not quite as simple as that. Being responsive doesn't fix anything that may need improving. Some responsive sites leave out content that is on the desktop version.

    The discussion linked above discusses some of that.
    2:29 am on Dec 24, 2017 (gmt 0)

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    Thank you.
    3:45 pm on Jan 3, 2018 (gmt 0)

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    Good reminder. By the way we mainly use this plugin for all our wordpress customers. AMP for WP plugin. [en-ca.wordpress.org...]
    Have you used a different one? Is there any other better?
    6:48 am on Jan 4, 2018 (gmt 0)

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    It's my opinion google will index before it will check your website mobile format and mobile speed. It have to follow some strategies in the google.
    1:40 pm on Jan 6, 2018 (gmt 0)

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    I launched a Responsive site a few days ago. My old site was not "Mobile Friendly, a warning from Google in WMT - however.. the new responsive site has worse bounce rates, less time on page, less page views... Sometimes Google has no idea what the hell they are doing... PERIOD But it should rise in the SERPs because its fantastic mobile friendly so all will be good.
    5:07 pm on Jan 6, 2018 (gmt 0)

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    @Rlilly have you done much searching using a mobile device? Tell me where the natural SERPS begin. How far do you have to scroll? Then take into consideration that the average user doesn't care about natural SERPS and will likely click one of the many many offerings that are stacked above the first "natural" result. Then after some consideration, ask yourself if the efforts have been worth it. There are solutions out there that if you are running Wordpress, you can take about 5 minutes of your time and have a better looking site for all users regardless of device while at the same time you don't waste time on effort on what is ultimately a fruitless exercise.
    3:53 am on Jan 12, 2018 (gmt 0)

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    Starting 2016, I've noticed a significant increase of mobile visitors compared to desktop. Right now, all my optimization efforts are geared towards this demographic. I'm using screen recording services such as in hotjar to look at my user's perspectives.
     

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