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SERP Losses With HTTPS
caferine




msg:4695115
 9:34 am on Aug 13, 2014 (gmt 0)

Migrated my site to HTTPS a few months back and saw a nice increase in traffic. Since then I've been ranking in positions 2-3 pretty consistently but over the weekend saw a drop in position for almost all my keywords.

My initial suspicion was that this was panda as my site has just 79 indexed pages. Am completely stumped as to why I've lost positions with this update when my site is all HTTPS.

I'm wondering whether the HTTPS crawl factors in indexed volume too i.e. some kind of quasi-panda; but signalling site size over quality.

Anyone else experienced this or give any insights?

 

JD_Toims




msg:4695644
 3:45 pm on Aug 14, 2014 (gmt 0)

Google recently added HTTPS as a positive ranking factor: [webmasterworld.com...]

I'd definitely look a different direction to find the cause of the drop.

caferine




msg:4695845
 2:53 pm on Aug 15, 2014 (gmt 0)

Yeah it doesn't make sense to me but the drop has happened in tandem with the HTTPS update. The keywords are now dominated by super large aggregators which never used to be the case. Can't let go that indexed pages counts somehow...

not2easy




msg:4695855
 3:11 pm on Aug 15, 2014 (gmt 0)

Do you have the https version in your GWT account or is it showing current data under the http version? Sorry to ask such a basic question, but to eliminate possibilities it needs asking.

JD_Toims




msg:4695883
 7:08 pm on Aug 15, 2014 (gmt 0)

Yeah it doesn't make sense to me but the drop has happened in tandem with the HTTPS update.

Not sure I understand.

Migrated my site to HTTPS a few months back and saw a nice increase in traffic.

Google having picked up the changes and traffic increasing months ago would indicate to me the switch to https is not the issue and you were affected by a different algo update.

There are small niche-specific sites that do rank well, so I'm not sure "size matters" as much as "brand signals" to the algo.

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