First of all, a small introduction. I have been lurking for quite a while reading the various topics but always felt I wanted to be on the sidelines. That is until I got heavily involved with SEO, with a niche Specific brand. I just wanted to ask a few questions regarding specific SERP queries that were left in the shadows after the Pigeon update more or less.
1) Type any brand name that has an international reach - say an international exhibition like <Gamescom> for example 2) Add the City name or country name after it, so in our case <Germany/Cologne> 3) and local listing query, like restaurant or Hotel or something specific where local listings pop up.
I do not know whether you have been involved much with these specific and a bit of hybrid SERPS but after Pigeon update things flipped on their heads. Known and unknown directories with absolute poor content structure etc. started to show up on Page 1. Par the top results for the brand name and 1-2 trusted directories or similar big website vaults everything else is bad,spammy looking websites.
Most of the relevant stuff from business websites involved in these niches ends up on page 2 and below most of the times(before Pigeon we ware sitting between 4-6th position on page 1 for quite the number of keywords). Now all you can see are directories good and bad (mostly bad). Our overall performance was negative on all verticals, par long keyword queries where we gained quite a good uplift.
And the SERP is quite volatile on this end of Google as well. We end up being deranked and reindexed almost once a week for a plethora of our landing pages, something I have never seen Google do ever.
So my question here is - has anyone else catched the same thing and is involved with SEO and Webmaster duty for similar types of business websites? And if yes can you please share your point of view on whether you noticed big changes in your visitors, conversions or similar and overall impressions post update?
Thank you in advance for reading this big wall of text and for your responses and comments! .
[edited by: Robert_Charlton at 6:00 pm (utc) on Aug 13, 2014] [edit reason] fixed "Pigeon" spelling [/edit]
Hello Nutterum and welcome to the Forums. I don't have location focused sites, but you may find interesting observations in a discussion here: [webmasterworld.com...] where others are noting significant changes.