Msg#: 4693214 posted 8:44 pm on Aug 5, 2014 (gmt 0)
If you have ever tried to apply for a home loan or a car loan you know how important it is to have a good credit score. If you don't have a good credit score you quickly realize how hard and long it is to improve your credit score.
Why am I talking about financial credit scores in a Google SEO forum?
In another thread about Google Sandbox Sgt_Kickaxe mentioned that he has a "sneaking suspicion that Google has a version of this social dynamic playing out in rankings and that the credibility of the site builder/owner plays a role ... Like your credit score it's hard to build a good rep, and easy to destroy one too"
Do you think Google is assigning website owners a SEO credit score that impacts how current and future websites perform?
Msg#: 4693214 posted 3:58 am on Aug 6, 2014 (gmt 0)
Well, one reason this is unlikely to be true is that it doesn't scale well - especially within the universe of webmasters who would be the intended targets - because domain name ownership information is an unreliable indicator of the person responsible for actually running the site. Google could supplement the domain name information with Webmaster Tools account data, but even then the relationship between that information and the true operator of the websites involved is often murky. And there's (almost) nothing to stop a black hat SEO from having as many WMT accounts as he wants.
Then you run into situations where the website owner gets bright idea of doing his own link building and starts carpet bombing the web with directory submissions, signature links, article syndication, etc. long after the website designer or SEO has stopped actively working on the site although he remains a client and in his WMT account. Who gets the blame then?
At best, you might be able to flag some bad actors who are too arrogant or lazy to take steps to avoid it.