System: The following message was cut out of thread at: http://www.webmasterworld.com/google/4687512.htm [webmasterworld.com] by goodroi - 6:34 am on Jul 17, 2014 (utc -5) I've been asked to move our content further up the page because Google likes that and our competitors content starts higher up. Is that really true?
This won't effect anything, really. The higher content reflects contextual relevancy more than anything; and even then, there are other markers for weighting subject matter as well. Links are a better source to place higher within pages to create that context with other citations and source (on and off page). Heading tags and page title should be focused on more as well.
PJ and netmeg are both right, giggle. To expand, head over to Google's or some other sites page speed tester. Slow loading speeds hurt for rankings. And don't worry about content placement. If it's on the page, Google and Bing will understand the context and content your client is portraying.
Also, you shouldn't necessarily be focused on the structure of what you are saying; it might be more of the context and the size, quality, authority and speed of the message those pages are speaking. Basically, it's more of a matter of 'what' are you saying, rather than 'how'.
"because Google likes that"...no, no...it really doesn't care.