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How To Optimize For Google's Knowledge Graph
engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4688109 posted 8:55 am on Jul 16, 2014 (gmt 0)

There's been a great deal of discussion over ranking in Google's SERPs, and that's fine, as we need to get into the SERPs and win a great position if we're to win traffic. However, what about going beyond just the SERPs and optimizing for the Knowledge Graph?

Will the Knowledge Graph SERPs be as successful at driving quality traffic? I'm sure it'll be quality traffic. Well, that's what i'm expecting.

Let's try and create a list of specifics that will help appear in Google's Knowledge Graph.

I'll start with probably one of the key points: Quality content.
Without quality content the knowldge Graph won't even know our target is on the radar. It'll be invisible in amogst all the other content on the topic.
What is quality content? I see it as a combination of (preferably) unique, well-written, well illustrated content on the subject with both topical news and historical material. New material will help keep it fresh, and historical information will help with research.

Another point: Six degrees of separation.
Do you remember the discussion we had here about the Bacon number? Google's Knowledge Graph Demonstrated with 'Bacon Number' [webmasterworld.com] That was a little bit of fun, but it shows the ability of the Knowlege Graph to connect the dots and indicate the value. It's very clever.

A connection with a good Bacon number is going to help demonstrate a valuable connection. Notice I used the words connection, and not link. Without links you don't have a connection, but links on their own need to be true connections to influence the knowlege graph. Links are valuable commodities, but the value has changed over the years, and a link for link's sake is worth very little, especially in terms of the knowlege graph. However, the connections are worth a great deal more, and especially if it's as close as possible to the topic.
Without the connections you don't have a Bacon number at all.

 

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4688109 posted 12:26 pm on Jul 16, 2014 (gmt 0)

unique, well-written, well illustrated content on the subject with both topical news and historical material


Useful useful useful.

webcentric

WebmasterWorld Senior Member Top Contributors Of The Month



 
Msg#: 4688109 posted 3:39 pm on Jul 16, 2014 (gmt 0)

Nice lead-in to this topic engine.

unique, well-written, well illustrated content on the subject with both topical news and historical material


I'm with netmeg. That just plain defines useful and interesting (irregardless of whether you're target is a knowledge graph, the SERPS or return visitors/bookmarkers/etc.) Now I'm off to study Bacon by the Numbers.

brotherhood of LAN

WebmasterWorld Administrator brotherhood_of_lan us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4688109 posted 5:56 am on Jul 26, 2014 (gmt 0)

Here's another way on how to optimise, at least for the short-term.

[cognitiveseo.com...]

There's some good info in there in general about the box behaviour, but the bit about expired domains reeks of short-term opportunity.

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