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Google starts warning mobile users about sites using Flash

 10:24 am on Jul 15, 2014 (gmt 0)

Google is adding a warning for mobile search results for sites that use Flash. This means Google is going to add a note for your site's description saying "Uses Flash. May not work on your device."

This comes hot on the tails of Google's change last month where they began warning mobile users when a search result would redirect them to the homepage instead of the internal page they wanted.

If your site uses Flash, and you don't have a mobile-friendly version available, you will probably see your search referral traffic go significantly down. Let's face it, not many people are going to click through when they see that warning unless they already know your site is awesome sauce and what they are looking for.



 12:17 pm on Jul 15, 2014 (gmt 0)

I'm okay with this one.


 1:13 pm on Jul 15, 2014 (gmt 0)

we will indicate to searchers when our algorithms detect pages that may not work on their devices

My emphasis.



 1:52 pm on Jul 15, 2014 (gmt 0)

I hate it when Google does stuff like this because it helps educate ignorant webmasters not to do silly things and then I can't be as lazy as I used to be while outranking not so smart webmasters.


 3:27 pm on Jul 15, 2014 (gmt 0)

What's the point in having flash on a site that is likely to be viewed on browsers that won't support it, and probably haven't got enough bandwidth to download it anyhow? In fact why use flash at all when it's being universally deprecated?


 3:42 pm on Jul 15, 2014 (gmt 0)

Does this mean G won't serve flash based ads to mobile devices?


 4:37 pm on Jul 15, 2014 (gmt 0)

why use flash at all when it's being universally deprecated?

It's not really about creating new Flash content.

There is still a lot of existing stuff out there.



 5:41 pm on Jul 16, 2014 (gmt 0)

I hate sites making bad jokes by redirecting my to a mobile version.

My Huawei Ascend P6 has 1280 x 720 screen resolution,
all mobile versions look really bad on it.

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