Msg#: 4681096 posted 10:55 am on Jun 19, 2014 (gmt 0)
Lots of unique and optimized text is good for ranking a page, that's clear. But sometimes this text is 'too much' for the readers. Aiming at a 800 word text for a product page for example raises the question where to put all the text because not many surfers will read it all anyway.
So we show about 50% of the texts and hide the rest with <div id="r" style="display:none">bla bla bla</div> When the surfer is interested, he can open the rest of the text with a click - it pops down the text that is hidden with style=display:none. I consider this a very useful and good way to present the content to the surfers and they appreciate it. There is nothing spammy involved as I am not trying to stuff keywords or game Google anyhow.
But how does Google see and valuete this? Is the 50% of the text that is hidden on load of the page 'lost and worthless' no matter if it's unique and great content? Or will Google give weight/value to this text as if it's visible right away? The text is always in the HTML of the page, it's just not shown by default, only after the surfer clicked on 'read more'.
Msg#: 4681096 posted 12:28 pm on Jun 19, 2014 (gmt 0)
I do it, itís still indexed! What youíre doing is to improve the user experience by not cluttering the page, its basic good design!
If google said don't use an accordion layout/effect and a large portion of JQUERY effects then id worry but these layouts are more usersís friendly than endless scrolling down a page. If google starts targeting good "user friendly" design then......
Rule of thumb, if you would have done this for your visitors had search engines not been invented then carry on m8
Msg#: 4681096 posted 2:38 pm on Jun 19, 2014 (gmt 0)
What you're doing shouldn't be a big deal as long as the text is easily displayed by the user, but I go the other way personally.
Msg#: 4681096 posted 3:09 pm on Jun 19, 2014 (gmt 0)
JD, that's indeed a good point and we will probably do it as you suggested.
Msg#: 4681096 posted 3:20 pm on Jun 19, 2014 (gmt 0)
I'd aim for 70% visible/static text and 30% expanding/extra text. And all this would happen below the fold with no drastic change for the overall page. It's a nice page without the extra text and a nice long page with the extra text to get all the love from Google it deserves.
Msg#: 4681096 posted 3:32 pm on Jun 19, 2014 (gmt 0)