|Re-indexing of UK businesses with new telephone numbers.|
| 3:01 pm on Jun 9, 2014 (gmt 0)|
Over the next few days, tens of thousands of UK businesses are changing their telephone numbers. This is needed in order to comply with new national "consumer protection" laws stemming from an EU Directive published in October 2011. The new laws come into force on 13 June 2014.
This may be an interesting opportunity to see how quickly Google copes with re-indexing these things and how various businesses listings are updated.
The changes affect businesses using premium rate 084, 087 and 09 numbers for their customer service lines. From Friday, they must offer a geographic rate (01, 02 or 03) telephone number.
Some businesses are changing only their customer service numbers, retaining their premium rate telephone numbers for sales lines, while others are changing all of their numbers.
Where a business migrates their numbers, most are swapping their existing 084 numbers over to the matching 034 numbers. There are also a number of businesses swapping their 087 numbers over to the matching 037 numbers.
Other businesses are swapping a variety of 084, 087 and 09 numbers over to completely new 01, 02, 030 or 033 numbers.
Where Google encounters both an 034/037 and an 084/087 number listed for a business, the 034/037 number is the one that should be shown. It will be interesting to see how their systems cope with this change.
Perhaps a few people may like to share their observations here.
Some businesses completed these changes weeks or months ago. The 13 June 2014 deadline has been known ever since the EU Directive was published in October 2011.
Similar new laws apply across Europe from 13 June 2014. However, I am led to believe that premium rate usage for customer service lines isn't as widespread in continental Europe.
Note: 030 and 080 numbers are NOT in any way related.
| 6:13 pm on Jun 10, 2014 (gmt 0)|
|Where Google encounters both an 034/037 and an 084/087 number listed for a business, the 034/037 number is the one that should be shown. It will be interesting to see how their systems cope with this change. |
I do not know much on this, I am not sure if I understood well - are you saying that it will be up to Google to filter 084/087 number out rather than up to the business owner to replace the info on their site and wait for the usual crawl/index cycle?
| 4:44 pm on Jun 11, 2014 (gmt 0)|
Currently if you type in Google search "[well known UK company] customer services" the SERP has a huge box across the top with "[Company name]", "0844 XXX XXXX" and "(Consumer)" within.
However, this company changed to a new 0344 number several weeks ago.
| 4:51 pm on Jun 11, 2014 (gmt 0)|
I don't know where my head was buried when this was announced however I've never even heard about it!
Fortunately it does not affect me nor any customer sites but:
|stemming from an EU Directive published in October 2011 |
Any link to this?
| 6:17 pm on Jun 11, 2014 (gmt 0)|
The original text of the EU Directive is here:
The UK-specific legislation is here:
The first two are already in force.
The third one, and regulation 9 of the last one, both come into force on 13 June 2014.
| 5:35 am on Jun 17, 2014 (gmt 0)|
Initial observations indicate they are doing a fairly poor job in updating this data.
| 5:28 pm on Jun 29, 2014 (gmt 0)|
A week or two later and the situation has barely improved.