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|Google Updates and SERP Changes - June 2014|
System: The following 4 messages were cut out of thread at: http://www.webmasterworld.com/google/4667620.htm [webmasterworld.com] by robert_charlton - 1:49 am on Jun 2, 2014 (PST -8)
Had a few days of double the traffic and great user interaction and on the 1st, albeit a Sunday, I have more than half less the traffic and a on site of of less then 20 seconds. Strange day for me in B2B.
|Martin Ice Web|
|Inadvisable. There is a theory that Google penalises this since it is an attempt at influencing the SERPs. |
Having a website is enough for google to think this is an attempt to influence the serps nowadays.
|I've been watching my live stats all day, and can see the numbers increasing. What a relief. I have worked my backside off the past 6 weeks. |
Nice to hear someone getting some honey for their hard work, would you be prepared to elaborate one what you have been doing to make a positive difference?
Seeing large drops over the last 4 hours :(
In keyword rankings and/or traffic?
Traffic, a good 30% and its sticking.
Fingers68, just the same as usual, added more content. I also have tried diversifying a little more, really thinking outside the square when it comes to topics. I've already covered the usual ones, so now it's the quirky (but not necessarily less interesting/asked). Like really stating the obvious, such as "why are widgets made of plastic" or "why are blue widgets more popular than red widgets".
It's hard to go into specifics, without getting into trouble, but I will try. Essentially in my field there are sites that offer information on "widget health", and sites that offer information on "widget care/information". But only three sites that offer information on both. I am now really ramping up the care/information side of things. My no. 1 competitor completely focuses on health. If I can't beat them, diversify :)
I don't necessarily think that is the cause, because it usually takes months for articles to really start bringing in numbers but maybe it has. I've made no other changes to the site.
We've seen fluctuations in G referrals since Friday, however, checking the serp positions of our highest volume terms, the positions are the same. No movement up or down... across browsers, checked from different locations, from different people all together, never logged in, etc. (I also make use of a couple anonymous search engines that use non-personalized G results)
I seem to recall seeing traffic flux like this in previous updates as well. Where serp position stays the same but referrals drop... and in almost all cases, our referrals have slowly climbed back to normal after 4-7 days.
On another related note - I noticed that one specific search query we follow that used to return a "Knowledge Graph" result, listed directly above organic results, is no longer there. The site which provided the blurb for the knowledge graph box is now listed in the mix of the top 5 results however, where it was not listed before. I wonder if the announcement of dropping G+ authorship from results, also resulted in some of the knowledge graph boxes to disappear.
I'm noticing that Google is labeling/linking pages using different link text than what's in my title tags these days. This seems to be a recent change
My Title tag content: Business Name - Address
SERP Linked Title: Business Name - My Domain (not the domain name but the name of the site e.g. My Site)
Anyone else noticing G restructuring your title tag for you and are you pleased with the result? On the one hand it seem like a cool branding feature that could pay off in the future. On the other hand, it now seems like just another thing out of my control. I know Bing also does this so I'm guessing that I'll just be going along with the flow on this one. Make me wonder though if title tags are as relevant to ranking as they once were.
I'm seeing my own name next to my events for the first time in the SERPs. Almost never saw an authorship image (I am, of course, a cartoon) but there's no bylines on my event sites, and in all the years I've been doing them, they've never slapped my name on them before. My personal site, yes. My event sites, no.
I don't particularly care one way or the other, but it's different.
Maybe it's new type of authority indicator they're experimenting with. Or perhaps an effort to help further strengthen brands (or at least identify them). If you've got a good rep, it should help you. Tick someone off with your content or lack thereof, they're gonna remember to not visit again.
Hmmm I just did a search that brought up my site, twice, two separate listings, one immediately under the other.
The first had my site name added to it, the second did not.
The first went to an interior page, the second went to my home page.
But G has been (randomly?) adding site names to titles for at least 3 years according a search here at WW.
|Anyone else noticing G restructuring your title tag for you... |
|...and are you pleased with the result? |
Probably better left alone, but Bing/Yahoo do it too.
The following 2 messages were cut out to new thread by aakk9999. New thread at: google/4684131.htm [webmasterworld.com]
3:29 pm on Jul 1, 2014 (gmt 0)
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