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Search results returning thin content
Fingers68




msg:4670485
 4:23 pm on May 12, 2014 (gmt 0)

My competitor has redesigned their site and now I see a great number of results for them in the SERP which are the sites own search results, showing a page;

"Sorry, no items found. we do have these great other deals!"

So google user is searching for "Fancy Widget 12345" and finds this page in the top 10.

Really?.. this is what Google wants? After all the hulabuloo of all these updates, penalisation, bans and persecutions Google serve up a completely non relevant search result for this website that does not have the said item.

To the tune of About 362,000 results indexed of this sites "Sorry, no items found. we do have these great other deals!" pages.!

If this is not spamming then what is, if this does not justify a big slap then what does?

PS

This is not a big brand site.

 

brotherhood of LAN




msg:4670528
 5:21 pm on May 12, 2014 (gmt 0)

Google does have some rough edges, I tend to see them when (I believe) there aren't any better alternatives. The 362,000 is just a ballpark figure, it can change on pageloads... and is just indicative of sites that are 'hits' for the keywords in your query.

Though...

Have you checked the cache to see that Google sees what you do?

There is a "send feedback" link at the foot of the results if you believe Google should be doing a better job with those search results.

netmeg




msg:4670529
 5:26 pm on May 12, 2014 (gmt 0)

Also, just because they're there today doesn't mean they'll be there tomorrow.

Samizdata




msg:4670536
 5:58 pm on May 12, 2014 (gmt 0)

And just because you see them it doesn't mean that everybody else does.

...

LifeinAsia




msg:4670542
 6:30 pm on May 12, 2014 (gmt 0)

Have you checked your competitor's site from different computers? I've seen instances of businesses returning different results (or no results) for the IPs of their major competitors to prevent them from scraping their content/prices. Google and everyone else see the full content, but their competitors see nothing or a different result set.

EditorialGuy




msg:4670555
 7:08 pm on May 12, 2014 (gmt 0)

And just because the items are gone today doesn't mean they weren't there when Google crawled the pages.

(Which isn't to say that Google doesn't have a problem recognizing stubs from time to time.)

RedBar




msg:4670558
 7:14 pm on May 12, 2014 (gmt 0)

Not only have I seen similar, I have seen even worse from that well known river company!

Not only did they not have the item in stock and no one had ever written a review but, and this is the killer, it actually stated on-page that the item would NEVER be in stock...a perfect #1 result Google...what a load of garbage!

EditorialGuy




msg:4670575
 10:20 pm on May 12, 2014 (gmt 0)

Not only did they not have the item in stock and no one had ever written a review but, and this is the killer, it actually stated on-page that the item would NEVER be in stock...a perfect #1 result


Yes, that's a lousy result, but not because the item is out of stock. It's a lousy result because there's no useful content on the page.

Of course, one could argue that the content was useful because it communicated an essential fact: that the item was out of stock and always would be. :-)

Fingers68




msg:4670650
 8:07 am on May 13, 2014 (gmt 0)

Effectively these pages are all 404's which are being directed to a holding page, are they not.

Has to be classed as doorway in my book.

If this is so then Amazon is also guilty with thier 3,000,000 + indexed pages stating "currently not available"

If the above is not punished then is this not the next bandwagon to get onto, whats good for the goose. How long has amazon been using this tactic, quite some time I know of. So @Netmeg yes it will be here tomorrow and @Samizdata yes I am sure everyone is seeing Amazons "currently not available" pages as well as our little site competitor.

One rule for one?

Millions of bogus pages for every product ever known out there as a door way page? Call me old fashioned but I thought this was stamped on 10 years ago. Maybe its now all ok to do this?... maybe its just ok for Amazon :-\

netmeg




msg:4670726
 12:49 pm on May 13, 2014 (gmt 0)

Some are more equal than others.

(Seriously, stop worrying about what others are doing or getting away with. Therein lies madness, because there is no level playing field, there never has been a level playing and there never will be. Nobody (least of all Google) promised "fair." Worry about what YOU are doing.)

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