Google+ has lost one of their main guys and reports are suggesting that the Google+ teams are going to be broken down and placed on other projects. I wonder if +1's will still have an impact on the customization of individual search in the near future?
I guess we all do projects that seem like a good idea but fail, just Google do it on a much larger scale.
As I don't believe Google+ ever had any impact on SERPS I don't see it ever having an impact in the foreseeable future. It will probably keep going although Google seems to have the missed the whole "social" thing.
This is a battle that will never be won using G+. Facebook has the market on social networking. Google needs to disband G+ and focus on their core business, search. Perhaps social search would have been the proper road for Google to follow, rather than try to horn in on and copy Zuckerberg's idea.
I am by no means an expert on G+ (or social networks in general).
But isn't the whole thing of G+ all pretty much tied in with everything from gmail to google profile pages to google business pages?
Good chance I am confused, but it seemed to me that instead of trying to battle facebook head-to-head, google was trying to create a whole platform that was something of a facebook + linked in + yelp + angies list + thumbtack + yellow pages all in one, with G+ just being a part of it.