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Ranking and traffic - Informational vs Ecommerce and Big Business vs Small

Msg#: 4665467 posted 2:32 pm on Apr 23, 2014 (gmt 0)

System: The following 8 messages were cut out of thread at: http://www.webmasterworld.com/google/4659095.htm [webmasterworld.com] by aakk9999 - 10:59 am on Apr 24, 2014 (gmt 0)

First, as an fyi, I've been involved in both ecommerce and informational sites.

losing their jobs because the work we once had is being diverted by Google to the big corporations. That's the hardship many have when so much of the search market is controlled by one company.

The place to start, isn't with Google. It's with your business. Did you have customers before Google? How did you get them? Do they make repeat purchases? Did they buy from big corporations before? Why should they choose you over a big corporation? Do you advertise on TV or in magazines or newspapers? If not, do you blame the media for killing your business because the cost is too high to advertise, or you don't get mentioned on the news?

As far as there being a difference between ecommerce sites and content sites, yes, there is some. But if it's a decent content site it still needs staffing to write and update content constantly as well as get those changes on the site regularly and to market the site.

Both types of businesses live and die, by providing what the customer /visitor wants and getting those customers to return and to recommend the site to their friends.

One other thing about an ecommerce site. PPC is in many respects just like other forms of direct marketing. The cost per click matters, but so too do the conversion rate, average order size and - very important - the lifetime value of the customer. You need to be looking at all of those things as well as other ways to advertise and market, and ways to get repeat sales or additional sales from your customer base.



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Msg#: 4665467 posted 7:39 pm on Apr 28, 2014 (gmt 0)

I have to say that I skip ads - I think I do this automatically without thinking.

Me, too. And if I'm searching for "widgetex wi-fi router wr-1000" and an Amazon page ranks high on the SERP, I'll probably click it if only to read the user reviews.


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Msg#: 4665467 posted 4:30 am on Apr 29, 2014 (gmt 0)

You might want to give this article a read... if you plan to base a business off of a companies ad program.


Then this one:

Finally view this page:


Msg#: 4665467 posted 5:06 am on Apr 29, 2014 (gmt 0)

You can take the story of Tim Carter and multiply it by hundreds (if not thousands) of webmasters to get a real sense of what it's like to be ruled by Google's search engine monopoly.

Fare enough. That's business when you put all your eggs on one basket.


Msg#: 4665467 posted 7:47 am on Apr 29, 2014 (gmt 0)

FWIW, that comment dates back to when Larry Page and Sergey Brin were in grad school.

That is an excellent point EG and should certainly be emphasised, when the founders of Google, Larry Page and Sergey Brin made the following two observations/predictions in 2000

Advertising income often provides an incentive to provide poor quality search results.


We expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers.

They were indeed in grad school and unbiased in their ideas, observations and predictions on the future of search!

Flash forward 14 years and the majority of the online webmaster community now make the same observations about the current state of Google search. Coincidental? Maybe.. verging on paranoia with a few sour grapes thrown in even.

But still interesting to some who have not seen the comments previously and now have the benefit of hindsight. ;)

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