Msg#: 4642620 posted 2:16 pm on Feb 5, 2014 (gmt 0)
Imagine Google releases Update Possum. After reverse engineering this update, we realize that links no longer directly impact rankings. Update Possum means Google no longer cares about pagerank, anchor text, dofollow vs nofollow.
How would you change your SEO plan?
Would you focus on social? Would you improve your content? Would you still work on links for the traffic and usage they drive?