I was just wondering since SEO is becoming more and more critical how can you make your guest posts and the inbound links (even commercial anchor texts) towards your site look natural in the ever-suspicious eyes of Google?
If the site is good and of your own niche, should you use more competitive keywords in the article and in a more natural and relevant way? What if you add some other links too towards some authority sites? Could you befool Google that way?
...should you use more competitive keywords in the article and in a more natural and relevant way?
That's the standard formula that put guest posting on the unnatural links radar in the first place.
What if you add some other links too towards some authority sites?
That's also standard old school formula. What you are proposing is the exact same thing the industry has been recommending for at least ten years. I've never followed popular formulas and as a consequence have never had problems with algorithms.
1. First understand why those kinds of things were recommended, the patents behind them.
2. Then wrap you mind around why it makes them easy to catch.
3. Once you understand what a natural link is then you can move forward with developing strategies for acquiring them. To cultivate natural links you need to first understand what a natural link is. If you think embedding links in a guest post is natural you really need to go back and rethink what you think a natural link is, because that is not a natural link.