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Optimizing For Smartphone SERPs
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msg:4625123
 4:25 pm on Nov 21, 2013 (gmt 0)

I've been investigating the SERPs on smartphones vs desktop and notice a few differences and possibly opportunities for optimization.

On a smartphone, although the sites in the SERPs are the same as desktop, quite often, the record in the mobile SERPs is different. What I mean is, it shows different text.

Those scrolling or sliding news titles are showing in the mobile SERPs, but don't show in the desktop SERPs.

Have you noticed this?

 

netmeg




msg:4625130
 4:33 pm on Nov 21, 2013 (gmt 0)

Yep. So far it's only been good for me (as much as I can tell) because when I'm in season, 70% or more of my traffic is mobile. And I think the mobile search looks way better these days.

I need to start doing some tests with voice search too.

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