Client has an e-commerce store. On every page he has a ireturns' policy statement which contains the word 'return' 15 times. He also has a delivery statement which contains the word 'delivery' 4 times.
In Google webmaster tools in Content Keywords his top significant keywords are:
My question is - is this a problem? These stats imply that Google does not ignore the returns and delivery statements and thinks these words are significant in terms of what the site / pages are about.
Well just from a user standpoint, I'd probably make *one* return policy page and put a prominent link to it in the footer or on every product page. And that would solve any Google problem (if there is one) as well.
I don't know that I'd worry too much about the keywords in GWT, but on the other hand, I never like to see a top word that *isn't* a product, so it might be a safest to just consolidate the policy to a single page and point to it.
Hmmm -- Thinking beyond Google, which may or may not be able to read images yet [I'm guessing it can read most image text, but either way] I'd go with the single linked page option suggested by netmeg if I wanted to be "safe" -- You leave out screen readers, bots from other SEs and possibly even Google when you put text in an image, so your client's return policy will definitely *not* be accessible by some.