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Google vertical specific search - how is yours ranked

WebmasterWorld Senior Member whitey us a WebmasterWorld Top Contributor of All Time 5+ Year Member

Msg#: 4617002 posted 6:06 am on Oct 16, 2013 (gmt 0)

Bill Slawski: Google has maintained vertical specific search for years in Google News, Google Maps, Google Blog Search, and others. I written a number of posts involving patent filings that describe many of the different aspects of how the ranking factors differ for different verticals.
Iíve also seen patent filings that point out that Google might treat some types of sites involving different topics or categories differently in Web search results. For instance, travel related sites might be ranked differently than home decor sites or science news sites.

Bill Slawski's quote was part of the response comments on his article linked to from Webmasterworld
Google Hummingbird and Related Patents [webmasterworld.com...]

Does regional and global Google editorial play a part?

What factors, inside and outside of niche, do you think, :

- play a greater role than others in your vertical?

- Google has missed? Large and small sites

- Is it fair ? If not say why

Try to avoid saying just "Brand" , - be more explicit in your feedback if you can - and avoid the temptation to rant.



WebmasterWorld Senior Member whitey us a WebmasterWorld Top Contributor of All Time 5+ Year Member

Msg#: 4617002 posted 7:27 am on Oct 16, 2013 (gmt 0)

One note [ and I hope the mods will allow this ] - it would be helpful if you mentioned at high level, which vertical you are referring to.

So for example, if you are making comments about a vertical e.g. :

Medical - don't mention the specifics ( e.g. names, medical conditions )
Local Business - ( e.g. name , niche , place )

Avoid descriptions that would specifically identify or imply a business, persons or organisations. See how you go, hopefully this can work.


WebmasterWorld Administrator goodroi us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 4617002 posted 11:09 am on Oct 17, 2013 (gmt 0)

I am not sure if it is intentional or not but Google does seem to handle each vertical differently. Why do I think it might not be intentional? The travel sector can be influenced more by social factors and bloggers than a website providing legal services. When was the last time you saw someone on facebook legitimately like their legal service provider? Bloggers are more likely to link to happy travel sites than a scary legal provider websites. So each vertical has a different playing field.

IMHO the smaller verticals tend to have more flexibility. The larger verticals tend to require more customization that you need to incorporate into your strategy.

Regardless of what vertical your site is in, I would suggest you seek out the influencers that are specific to your industry. Find link partners that will drive real traffic. Find guest writers that will attract their own readership.

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