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302 redirect, how long before it hurts the redirecting site in serps
Shepherd




msg:4615731
 9:09 pm on Oct 9, 2013 (gmt 0)

Have 2 sites that we will be merging in the future. Would like to test conversion rate for site A's current traffic on site B. Thinking about 302ing site A to site B to test this, how long before site A's rankings are affected by the 302 u think?

 

Sgt_Kickaxe




msg:4615769
 1:39 am on Oct 10, 2013 (gmt 0)

Rankings are on a page by page basis so start with a handful of pages if you wish to 'test' the results. If the 302 redirects truly link between identical pages then it will be like a light switch, one will rank while the other won't and you'll know when the shift happened. Don't expect the new page to rank as well as the old, some value is lost through a 302.

- Make sure you really want a 302, a 301 is preferable if the move is permanent

- Don't have two copies of the site up at the same time without redirects, Google will find the second copy and decide for itself which to rank(and which to can).

aakk9999




msg:4615785
 3:43 am on Oct 10, 2013 (gmt 0)

I know a number of cases where SiteA --302--> SiteB and the SiteA remained on the same position in SERPs (but the meta description and <title> shown is from SiteB). A visitor lands on SiteB of course.

Hence hopefully you may be able to test conversion on SiteB by implementing 302 redirect without impacting SERPs.

However, one thing that you will not be able to test is whether the CTR from SERPs is higher/lower/the same when URL of SiteB is shown in SERPS (which would be if you use 301 redirect, but may not be with 302 redirect when the old site still remains in SERPs).

Sgt_Kickaxe's suggestion of taking a handful pages to test is a good one.

sundarrawat




msg:4615796
 6:22 am on Oct 10, 2013 (gmt 0)

Hi Shepherd,

Redirecting via 301 or 302 is not a good idea as sometimes 302 redirection does not redirect completely and shows error. And, 301 is not good as you have to test only...
As your purpose is to optimize Conversion Rate then I would advice a different way.

I would advise you to create a folder in Site A root - "new"
Now get a copy of 'site B' and upload on new folder.

Now use 'Google experiment feature (A/B Test)' to test Conversion Rate. I also would suggest you to use 'VWO' where you will find 'Split Testing Feature' which is more insightful.

Via this, you ranking will not be affected.

And after result, if you find that site B in 'new' folder is performing better than you can stop the testing and redirect site A to site B completely with 301 rule.

Shepherd




msg:4615823
 8:57 am on Oct 10, 2013 (gmt 0)

Make sure you really want a 302, a 301 is preferable if the move is permanent


301 is coming in a few months, just comparing conversion rates of the product page for the 2 sites with the traffic from the site.

simonlondon




msg:4615859
 12:19 pm on Oct 10, 2013 (gmt 0)

I know a number of cases where SiteA --302--> SiteB and the SiteA remained on the same position in SERPs (but the meta description and <title> shown is from SiteB). A visitor lands on SiteB of course.

I have done similar on our site unintentionally, and have seen other sites doing this, and can confirm that the result is the same with what aakk9999 has said.

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