Msg#: 4615221 posted 5:04 pm on Oct 8, 2013 (gmt 0)
You pretty much have to know how users use your site and whether they will use it the same way on their phones to make the decision about how to implement mobile. I went responsive design on everything, but I have seen situations where it wasn't the best solution.
Msg#: 4615221 posted 8:34 pm on Oct 8, 2013 (gmt 0)
I guess the easy way to explain it - first you have to figure out the user behavior on each device, and then you have to come up with a way to arrange it properly for the users on each device. And responsive design may not always lend itself to that.
For my event sites, the desktop users love the pics and videos, but the mobile users are usually out driving around (hopefully not drunk) and all they want is what / when / where. I was able to use responsive design to get the pics and video out of the way on phones and tablets - they're still there, but further down. The ads that monetize the sites were an issue, but more ad networks are coming on board with responsive ads.
For one of my B2B clients, his ecommerce site gets almost no smartphone traffic (although we do have a smartphone version) but a lot of tablet traffic, and most of those users are existing customers that go directly to re-order something they've bought before. And a lot of their products are complicated, with customizations and thousands of options and variations. So we had to build something that adapted to that behavior, was powered by the same platform (and I dunno if there's such a thing as a Magento store with a responsive design, but the very idea gives me the sloppy swish) and put the emphasis on the attributes we wanted. Couldn't use RWD there.
It really all hinges on user behavior, tempered with your existing platform and other factors (like if you're monetizing with ads) I'm totally pro responsive design, when it works, but sometimes it's just not the best solution, or the practical one.