Back in June I was ranking at the top of Google SERPs for most of the keywords on my website. My organic traffic was between 1,000 and 1,500 visitors per day on average. I have incredibly high quality natural backlinks from major media organizations. However, around the same time as the Google Penguin 2.0 algorithmic update in May/June I also changed my WordPress theme. This is when I started noticing a decrease in search traffic.
Since then, my organic visitors have decreased to between 100 and 200 per day, a massive drop. I believe the problem may have something to do with HTML issues with my website that happened when I switched WordPress themes. The Penguin update shouldn’t have affected me because all of my backlinks are natural and not the spammy types that Google was targeting. Although, I am really not sure what the issue is.
I need a diagnostic run on my website to check for any SEO and HTML problems that may be affecting my SERP rankings. I would then need the problems with my website fixed in order to reclaim my position in the Google search results.
Any thoughts or suggestions about what I can do myself ? <snip>
[edited by: aakk9999 at 1:48 pm (utc) on Oct 3, 2013] [edit reason] Forum Charter [/edit]
The first step should be to analyse when and where from the traffic has been lost: - Has your loss been gradual or did you have sharp drop? - If you did have a sharp drop, does the date of this drop coincide with some known update? - Have you lost the traffic accross the board on the site, or on selected pages only? - Has the traffic loss been more prominent in some countries than the others? - What kind of HTML issues did you have when you switched WordPress theme? Has the issue been fixed AND previous effects rectified (e.g. if you leaked many duplicate URLs, have these been redirected to their canonical version or similar) - Have you tried switching back WordPress theme, if so, what happened?