Perhaps Google is semantically relating the various news stories and show business topics/personalities you're seeing to beauty and beauty products. It's a stretch, but I can imagine a relationship.
Guessing further... following the loss of literal referrer data... this might be a clue to how Google will be looking at relevance in the future. Might even be a clue to what your audience also looks at. It's consistent with some other thoughts I've had about where the algo might be going.
Msg#: 4613279 posted 12:14 am on Sep 28, 2013 (gmt 0)
Have you had many visits through these search terms?
I am just wondering if these kind of keywords were always somewhere there, but previously "hidden" by analytics listing more significant keywords (by number of visits).
And now with most searches being "Not provided" the ones that float up in the analytics report could put you on a completely wrong track on what your site ranks for. For all that you know, you might have been on the page 30 for these search terms, but if most other keywords are "not provided", the ones that do come through may appear more significant than they are.
Msg#: 4613279 posted 12:54 am on Sep 28, 2013 (gmt 0)