homepage Welcome to WebmasterWorld Guest from 54.211.230.186
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Google / Google SEO News and Discussion
Forum Library, Charter, Moderators: Robert Charlton & aakk9999 & brotherhood of lan & goodroi

Google SEO News and Discussion Forum

    
Ideas on gathering your own keyword data - adjusting to "not provided"
FranticFish

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4612225 posted 7:35 am on Sep 24, 2013 (gmt 0)

Assuming the (not provided) situation isn't a nightmare that we'll all wake up from, perhaps we should pool ideas on how to gather our own keyword data?

I've been trying to move to more action-based Analytics events (clicks, enquiries, downloads, funnelling people to certain pages etc) - but without knowing which query triggered the action a major piece of the puzzle is missing.

What steps can we take to gather our own keyword data and try to compensate for what we're no longer privy to about our search traffic?

1) Develop / install a good search facility on the site and keep the logs

2) Track clicks on blog tags, or install more query-based navigation systems. Maybe we'll see a resurgence of tag clouds?

3) Get to grips with the Google WMT API (or use a third party provider who have developed their own interface) and grab all the data you can to archive in your own db

4) Consider installing search facility or suggested keywords to click into emails, social widgets, apps

 

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4612225 posted 8:29 am on Sep 24, 2013 (gmt 0)

I like the idea of monitoring engagement on the sites.

Maybe we'll see a resurgence of tag clouds?

I think that tag clouds are more likely to hurt than to help. Unless the number of tags is strictly limited, they can create too many empty pages... and concurrently too many choices for users and for Google. Empty tag pages are likely to give you Panda problems.

If you're going to mine site search, perhaps make it more prominent on your site... but this is a bet you'll be making with yourself that site search is more likely to produce fruitful results for users than well-designed navigation would. Ditto wrt tags vs navigation.

If your site is large enough, site-search with auto-complete that is customized for your site might be the best way of creating a site search that will work for users and provide useful data. (This in addition to well-designed navigation, and then monitoring engagement via conversion goals, funnels, etc).

FranticFish

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4612225 posted 9:05 am on Sep 24, 2013 (gmt 0)

Sorry, I wan't clear; I always 'noindex,follow' tag pages where the user/client is responsible for them and assumed that others did.

I am just interested in tracking the click to the subject page, definitely not having Google index what is on that page.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google SEO News and Discussion
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved