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Internal linking from homepage

5+ Year Member

Msg#: 4611795 posted 2:29 pm on Sep 22, 2013 (gmt 0)

the homepage is the strongest and most important page of a site (usually) and therefore internal links from it are an important factor.

Are there any special things to consider or are there the same rules as for internal links from subpages? With the only difference of a stronger and more relevant homepage?

I remember here someone mentioning Matt Cutts, talking about the homepage and internal links from it, but I can't find the video/post of MC. May be someone knows?




5+ Year Member

Msg#: 4611795 posted 8:56 pm on Sep 24, 2013 (gmt 0)

Noone? May be the other direction is more interesting.

What about internal linking to the homepage, from the content, not from the navigation.

There may be cases where it makes sense to the user und you could strengthen the homepage this way.


WebmasterWorld Administrator 5+ Year Member Top Contributors Of The Month

Msg#: 4611795 posted 9:18 pm on Sep 24, 2013 (gmt 0)

If it makes sense for the user, yes, by all means, link in-content from internal pages to the home page, but to be honest I have rarely seen a case where in-content link to the home page makes a sense for the user.

With regards to strengthening the home page in that way, home page is (should be) already linked from every page on the site. Linking to it again with a different anchor text will not bring any benefit as according to Google, only the first anchor text counts (unless, according to some tests, the named anchor is used on subsequent link).

As for the opening post, I am not sure if you are talking about navigation links or in-content links from the home page.

There is an old but excellent post by Tedster on Information Architecture for the Small Site [webmasterworld.com] and perhaps you could get some of your answers in there.


5+ Year Member

Msg#: 4611795 posted 10:34 am on Sep 25, 2013 (gmt 0)

Thanks for the link. 2004... but still valid.

In the opening post I'm talking from both navigation and in-content-links. My thougths are like "the homepage is a special page, so what may be special when it comes to internal linking from it".

Are you sure "first link counts" is a strict rule, without exceptions? I remember a comment of Matt Cutts giving a clear hint that there are exceptions. And some webmaster confirm this.

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