Hi, almost all of my pages have an internal content link to a comprehensive "offerings/prices"-page. This link is part of the call-to-action.
It is said every webmaster establishes a hierarchy of his most important pages for Google due to their number of incoming internal links. So the prices-page would be my most important one though it is actually not - it shouldn't be in the eyes of Google and in terms of hierarchy.
Usually nofollow is no good idea for internal links but in this case?
I add no follow to all my call to action pages because the content is thin and the page is a fill in your information type page. This page has no value to a user finding it in the serps and with so many of them being the same it is best to exclude.