homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Gold Sponsor 2015!
Home / Forums Index / Google / Google SEO News and Discussion
Forum Library, Charter, Moderators: Robert Charlton & aakk9999 & brotherhood of lan & goodroi

Google SEO News and Discussion Forum

Making a site better might cost you traffic?

WebmasterWorld Senior Member 5+ Year Member

Msg#: 4592652 posted 3:12 am on Jul 13, 2013 (gmt 0)

I've just witnessed a repeating pattern happen yet again, to a friend of mine this time, so I thought I'd ask for opinions.

Scenario #1: Your site had remained untouched for over a year and received predictable amounts of traffic from Google only to be reduced in half when you make a site improvement(add some articles, improve some pages etc... nothing drastic and no changing urls, not even SEO changes).

Scenario #2: Your site had remained untouched for over a year and it receives a sudden loss of traffic. You improve it by improving existing content and adding new content only to then suffer another traffic loss.

Why does it seem like you cannot touch an older site without incurring a very real risk of losing the traffic your site has been receiving?



Msg#: 4592652 posted 10:16 am on Jul 13, 2013 (gmt 0)

Simple: Google is reducing the total organic traffic on purpose. (And directing it to ads.) Any change is a good excuse to reduce traffic. Even NO changes results in reduced traffic. The pie is shrinking. For everyone. (But I'm not bitter :-)



WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 4592652 posted 12:53 pm on Jul 13, 2013 (gmt 0)

Now for a real answer.

It's not *just* content. You want to look at your site architecture, your navigation, your time on site, pages per visit, social shares, etc. Who's linking to you, and who you're looking to. How many of your visitors come back for more. Then you want to look at all that in mobile too.

Then you have to ask yourself if your site is really useful or entertaining or informative; if it disappeared tomorrow, would people notice, are you replaceable, would 15 other sites jump up to take your place and serve your community almost as well?

Nowadays you have to provide the whole package.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google SEO News and Discussion
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved