Measure site satisfaction in real time, for free. Website satisfaction, automatically analyzed through a simple but powerful interface.
So, it's little pop up window for the survey, which you can close. I find the pop-up a bit distracting and worry that many user's will find this invasive and click away from the site.
I wonder if this isn't just another way of gaining social signal strength from user experience.﻿
To use it you just insert a simple line of code which tied to doubleclick. I wonder how doubleclick is going to use the data?
Could it be the when a user is satisfied with finding widget data on a site that this data is then fed back to Google to help with PageRank and/or will doubleclick use this data to serve ads to the user?
It is amazing how many webmasters don't realize just how bad their site sucks. Odds are good that your site sucks - ALOT. I'm sorry but it is true. Until you do a bit of usability testing you won't know how big your problems are. I think my sites are great but I still put them through usability testing and I do find flaws that I didn't realize before I tested.
An honest outside opinion is priceless.
I've gotten tired trying to convince clients they have bad sites so I often make them do a mandatory customer survey like what Google is now offering for free. Don't take my word for it, let 100 or 200 of your customers voice their opinion. You will quickly see that your great site has flaws.
Personally I wouldn't use Google's free tool not because I'm paranoid but because it isn't good enough for the testing I do. This free tool is way too easy to generate fake customer satisfaction that I really doubt Google would ever use it. I can see it helping doubleclick better track internet users for ad purposes.