Our Analytics API enables marketers and developers to experiment and build new tools powered by Google Analytics. Over the past year, we’ve listened to your feedback and made improvements to the API such as expanding data points available and integrating with Apps Script. Our goal is to provide the most flexible and useful Analytics API on the web enabling you to do everything from build great apps to automate / expedite busywork.
Today, we’re excited to share the launch of an API for Content Experiments — our tool for easily testing site content with programmatic optimization to achieve Analytics objectives. This API makes Google Analytics a full-blown A/B testing platform where developers of all types can leverage the power of Google Analytics to run their experiments. By utilizing our multi-armed bandit approach, you can maximize results by efficiently determining which assets on your site perform best to offer an improved experience for users. Multi-armed bandit experiments are powerful and efficient tools and with the new Content Experiments API, you can get even more from them.
The main thing I like about this is the HOPE that we'll finally have a way of doing A/B tests that don't mess up rankings. If the analytics team did they're job well, they're solution will accomplish that. Many other split test approaches have created ranking issues in the past.