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Google Adds Nutritional Information To SERPs

 9:12 am on Jun 5, 2013 (gmt 0)

...you will be able to quickly and easily find extensive nutrition information for over 1,000 fruits, vegetables, meats and meals in search. From the basics of potatoes and carrots to more complex dishes like burritos and chow mein, you can simply ask, “How much protein is in a banana?” or “How many calories are in an avocado?” and get your answer right away. You'll hear the answer to your specific question, see relevant nutrition information under an expansion, and be able to switch to other related foods or serving sizes.Google Adds Nutritional Information To SERPs [insidesearch.blogspot.com]



 6:50 pm on Jun 5, 2013 (gmt 0)

Another expansion of the knowledge base. I was about to get into a related niche. I would have had a new approach, but I'm not sure that would have made a difference. The new company would have required a lot of resources, and this "warning" came just in time.

I still think I might do it because it is a personal passion, but I'm going to think very hard first.

[edited by: tedster at 7:15 pm (utc) on Jun 5, 2013]


 7:06 pm on Jun 5, 2013 (gmt 0)

Usually the type of search I do in this area is:

food sources of vitamin A etc
best food sources of vitamin A etc
low-calorie sources of vitamin A etc

I just did some tests of these types of searches and Google's knowledge base doesn't appear to know how to answer

Remembering that my grandfather had gout, I just thought of another test search:

worst foods for gout

Google's knowledge base apparently doesn't have an answer for that query either


 11:38 pm on Jun 5, 2013 (gmt 0)

I like it.
The faster Google becomes a knowledge engine the faster it will stop being a search engine.

Tough to persuade people to click on an ad, when the answer is already there...I bet they are losing ad money on every knowledge graph they add. Perfect!

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