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WMT Message "Search Results Clicks Down" On A Holiday? Pjman I got a message in my WMT account telling me that the search clicks are down for a top URL over Memorial Day Weekend. I monitor about 10 similar niche sites that show the exact same traffic trend for that holiday weekend. I usually gauge by Google traffic trends by comparing the real-time live search volume to a ratio with Bing-Yahoo combined during holidays. I usually see 70% Google - 30% Bing-Yahoo. That's exact what I see. Does Google not understand it's a major US Holiday? Should I take action or just ignore it?
I rarely take action on something that happened only days ago. But that is me I prefer to wait and see what happens. If your traffic looks normal why would you bother? lucy24
Does Google not understand it's a major US Holiday? I suspect what google doesn't understand is that it's a site whose traffic goes down significantly on holidays. Not all sites do. Some probably go up. You wouldn't really want them to know, would you? Zivush
Does Google not understand it's a major US Holiday? From time to time, I also receive these types of messages and ignore them. Something like "Big traffic change for top URL" It's an automatic message that doesn't take holidays and other day-off dates into consideration.