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Structured Data Markup Helper in WMT

 10:37 pm on May 31, 2013 (gmt 0)

I think this one is new; https://www.google.com/webmasters/markup-helper/

One thing I like the most is that it offers examples of tagging. It's the first tool/guide that shows how to tag Article & multiple Articles pages.



 4:34 am on Jun 2, 2013 (gmt 0)

Thanks, I also think it's new. And I agree, it looks very useful.


 2:44 pm on Jun 2, 2013 (gmt 0)

This is more for your site if it is HTML 5 right?

I see the search engines jumping on this rather quickly as it makes identifying things for them that much easier. Now we just need a markup for comments and forum posts.


 5:08 pm on Jun 3, 2013 (gmt 0)

Here is the official Google blog post with more info:

That post also explains the other new tool the "Data Highlighter".

Excited because both now offer support for Local Business Schema! (Other new supported types include: products, articles, software applications, movies, restaurants and TV episodes.)

Help doc links for both tools inside that post.

Happy Markup!

Linda Buquet


 3:42 am on Jun 4, 2013 (gmt 0)

This is more for your site if it is HTML 5 right?

No, structured markup can be used with any DTD. In fact, any older version of HTML can be quickly turned into HTML5 just by changing the DTD.


 7:09 am on Jun 4, 2013 (gmt 0)

Schema.org is a collaboration, in the spirit of sitemaps.org, between Bing, Google, Yahoo! and Yandex to make it easier for webmasters to provide us with data so that we may better direct users to their sites.



 2:05 pm on Jun 4, 2013 (gmt 0)

On a Google support page they state:

"New! schema.org lets you mark up a much wider range of item types on your pages, using a vocabulary that Google, Microsoft, and Yahoo! can all understand. Find out more. (Google still supports your existing rich snippets markup, though.)"

By using "still" in the above quote this makes it sound like Google plans to eventually drop the rich snippets markup in favor of Schema.org.

With Google, does using Schema's Structured Data markup for reviews still give you the benefit of Rich Snippets (the rating information in the SERPS)?


Robert Charlton

 5:22 pm on Jun 4, 2013 (gmt 0)


For some background on the various structured data formats, and how Google and the other major engines came to settle on microdata and schema.org, this discussion might be helpful...

Ways of marking up a page for a Product
Jan, 2013
http://www.webmasterworld.com/google/4534834.htm [webmasterworld.com]

Going forward, schema.org is the microdata format that will be supported by the big three search engines, but you can keep what you've already done in the other formats mentioned....

The thread briefly compares microdata and schema.org with RDFa and microformats, and differentiates these from the Facebook Open Graph Protocol.


 6:07 am on Jun 6, 2013 (gmt 0)

Awesome, thanks for sharing. Very useful at first glance.


 3:53 pm on Jun 7, 2013 (gmt 0)

Interesting tool, but there doesn't seem to be a way to mark key index pages for publishers. The only choice seems to be author, and if you have index pages by topic, there is no author for the page. It would be great if they had a subject or topic tag.


 4:03 pm on Jun 7, 2013 (gmt 0)

Are you talking about have multiple articles on a page? I believe there is markup for that (I am not sure if it is just the same as having an article on as single page)


 5:55 pm on Jun 7, 2013 (gmt 0)

but there doesn't seem to be a way to mark key index pages for publishers

Just like events, you can markup every article on a index page. Don't forget to add itemprop=url for each and wrap all of them with schema.org/CollectionPage. Without a parent, Google+ picks the first item when you share/+1 the page.

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