Say, I have a page with a content on it. A part of the content are links which point to other pages of the website.
Now, what I am wondering about is whether Google counts the keywords found in the anchors of the on-page links as ones that describe the content of the page itself. Does it perceptive them (keywords in the anchors) the same way it does any other words in the body of a page or maybe it attributes less value to such keywords/doesn't attribute any value at all.
You see, the logic is, since those are keywords in the anchors of links, they better describe the content of the page the links points to and doesn't necessary describe the content of the page the link is placed on.
I can clearly see that the keywords in the anchors are searchable, but what still remains to be figured is whether they have the same weight as any other keywords.
Yes, in my experience Google does count the anchor text in an internal link as being some indication of the topic of the linking page itself - when that link is in the content area and not navigational. In fact, it sometimes seems to me that it increases the value of that anchor text.
I do know that when the home page ranks for a keyword rather - than an internal page that would be better - I've been able to bring about a change by changing the home page anchor.
[edited by: tedster at 2:06 pm (utc) on May 29, 2013]