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FB page outranking actual website?

 7:40 pm on Mar 24, 2013 (gmt 0)

Currently seeing a Facebook page outranking the actual company website. Anyone else seeing this?

How can this be possible? Some type of penalty on the actual website or what? I would think Google is smart enough to actually figure out the connection between the two. From what I can tell the FB page is linked on every page of the website in the footer as is somewhat typical these days along with other social networks. As far as being linked from other places I do not know.

Is this an example/proof that analytics are being used to determine rank of pages/sites? If social was a factor then it would be safe to assume the actual website would be affected not the FB page.

Interesting to say the least... haven't noticed it anywhere else. Only came across this as it is in my niche and familiar with the company for quite some time.



 11:55 pm on Mar 24, 2013 (gmt 0)

I recently ran into the same thing. In the case where I saw it, it made some sense because the company involved was running a very active and interactive Facebook presence, but their regular website was kind of static and not recently updated.

I'm not sure having FB at #1 and the company site at #2 really makes sense for Google's end user, however - the query was pretty generic (and somewhat navigational). In fact I was looking for the actual company website at the time, and not their social media presence which I don't think would hold the kind of information I was looking for.


 1:50 am on Mar 25, 2013 (gmt 0)

I have pretty much the same feelings as far as the end user is concerned. Any way you look at it I would still think the company should rank before the FB page as long as the company site isn't a one page wonder with no content type of thing.

Also, it would appear that G is treating the two as separate entities rather than being able to link the two together much like they would with a G+ page.


 6:44 am on Mar 25, 2013 (gmt 0)

does their FB "About" page also link to the company website?


 6:52 am on Mar 25, 2013 (gmt 0)

Just looked - yes, they list their website url.

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