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Can niche be dominated by multiple websites from same company?

 10:53 pm on Mar 21, 2013 (gmt 0)

Does google allow a company to create multiple websites in the same niche (having different Ip addresses) to dominate a niche?

Or does it de-index them?

All of these websites do have unique though related content?.. Is it allowed?

[edited by: Robert_Charlton at 1:13 am (utc) on Mar 22, 2013]
[edit reason] moved to another thread, then split off again [/edit]



 12:19 am on Mar 22, 2013 (gmt 0)

(Didn't you ask this recently?)

Happens all the time. Even with the same IP addresses. If for whatever reason the algorithm thinks they answer the query, why not? It's only forbidden in PPC (but people still do it)

Robert Charlton

 1:56 am on Mar 22, 2013 (gmt 0)

(Didn't you ask this recently?)

netmeg, epmaniac - After netmeg mentioned this, I checked, and yes... at first it did appear that epmaniac had asked the same question, one similar enough that I spliced the threads together. Upon reflection, I've changed my mind. The questions were different, but the titles didn't describe the questions well....

In the other thread, which had been called "Two websites in the same niche", epmaniac asked about two sites with the same content.

In this thread, epmaniac notes...
All of these websites do have unique though related content?

So, I've separated the questions again and also adjusted the titles of the other thread to emphasize the important condition, of content duplication. The other thread is now called...

Two websites with same content, different countries
http://www.webmasterworld.com/google/4550104.htm [webmasterworld.com]

I should note, btw, that I do see Google ranking essentially the same content, slightly modified, in two sites owned by the same company, but it's an odd situation. The second company (a 900-lb gorilla) bought the first company, wisely leaving up the first company's site. The new parent company, after trying without success to rank for the same terms, copied some content from the first company... maybe ten or so pages... modified it slightly, and both companies are now showing on page one. The first company's content is still ranking higher, but both companies now rank on one set of niche queries. The new parent company is substantially larger, so it's not confined just to the same niche.

Additionally, the inbound linking profiles of the two sites are completely independent. I'm sure these are factors that Google looks at when allowing multiple sites to rank. In most situations I've noticed where there are multiple rankings for sites of same ownership, independence of the sites has a lot to do with it.


 1:08 pm on Mar 22, 2013 (gmt 0)

Thank you for the great input

One question is coming to my mind, how does google get to know of ownership of the websites? through domain registration? but that could be manipulated!


 2:10 pm on Mar 22, 2013 (gmt 0)

how does google get to know of ownership of the websites?

Don't you know they are a domain registrar?


 2:48 pm on Mar 22, 2013 (gmt 0)

But one could give names of relatives over there, and it would make them separate


 2:54 pm on Mar 22, 2013 (gmt 0)

There's lots of indicators - GWT accounts, Analytics accounts, interlinking, AdSense or AdWords accounts, visits, all kinds of stuff.

I have a client who has four sites in one broad niche - one site is informational and reports and analyzes industry news, one site sells products to do-it-yourselfers in the US (and a third site is the exact same only for Canada) and one site sells training and certification for professionals (and sells professional equipment) A lot of the key phrases cross over, and for some of them, the client will have two or three sites ranking on the first and second page. We've never tried to hide ownership of the sites (and we had no end of problems with AdWords over running ads on the same keywords) but organics have not been a problem, and I can certainly make the argument that all the sites belong where they are.


 3:04 pm on Mar 22, 2013 (gmt 0)

You could but what's the point? Google has no problem with multiple websites working within the same niche so long as they are inherently different.

I have precisely this situation with my corporate B&M sites operating within the same global industry. There is an inevitable overlap of raw/manufactured widgets since global importers and exporters compete either on a global basis or distinctly from each other since they have local project deliveries to be made.

This is one of the reasons I have always had direct crosslinks to my main B&M sites in the navigation on all sites so that users can move sideways easily when they realise that specific site may not satisfy their needs yet another one may.

It's a difficult balancing act however I feel I've got it about right and those sites are definitely not penalised by Google.


 5:04 pm on Mar 22, 2013 (gmt 0)

As HuskyPup and Netmeg have said it is possible for multiple sites owned by the same company to dominate a niche. Think about some of your favorite retail brands and how many of them share the same parent company.

I know this isn't quite what you asked or the same thing, but it does indicate that it is very possible and common.

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