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AuthorRank confusion... blogs to rank higher than companies? jesstp msg:4555057 4:36 am on Mar 15, 2013 (gmt 0) I have just been reading up on AuthorRank and from what I make of it Google will reward those that have written content from a person with a Google+ account, as opposed to a company. So if I was searching for information on a company, a blogger may appear higher than that company? Do the current SEO steps still come into play? ie Meta description, title and content?
netmeg msg:4555281 2:15 pm on Mar 15, 2013 (gmt 0)
Authorship is just one element of many. If a prominent author writes repeatedly about a company, I suppose it is possible she would show up pretty close to the top on a search for that company, but in general, no, a blogger shouldn't be likely to rank higher than the company she writes about, just based on authorship.