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Advice for launching new websites in 2013

 12:56 pm on Feb 27, 2013 (gmt 0)

Whether you are new to internet marketing or a veteran that was focused only on established sites, here are some tips about what to do and not to do when launching a new site. Of course not everything may apply to your personal situation. I also encourage you to debate the cost/benefit of these items.

-Start with a good CMS (content management system) that can grow without compatibility issues
-Minimize the use of frameworks, plugins & add-ons, they are cool today but will cause headaches tomorrow
-Focus on urls looking good to users & less for search engines
-Avoid getting crappy links, its too dangerous in the long term and it sucks spending time removing them later
-Ask yourself what your new site offers that isn't already on 100 other sites
-Expect Google rankings to be weird for your first year
-Good Google rankings don't mean your site is good, it is more likely that you are looking at personalized serps
-Don't launch the site until its good enough to attract webmasters to link to it
-If you use five years old seo tricks, expect Google to have five years of filters to counteract it
-Google doesn't really care that your domain is old, they care more about long term inbound links
-Incorporate canonical tags & verified author profiles
-Unique ip hosting isn't that important, reliable ip hosting is much more important
-Use a domain that is brandable and relates to your business, hyphens & keyword stuffed domains aren't ideal
-Domains with good backlinks tend to outpace keyword domains with weaker backlinks
-Once you find the perfect domain, check to see if it was previously registered and used for spamming
-Use a good analytics program, it will help you make better business decisions
-Archive all keyword data, its going away fast
-Don't put 100 generic navigation links on every page, better to "theme" the page with a handful of links to relevant content
-Ask yourself again what your new site offers that isn't already on 100 other sites and this time don't lie to yourself
-Think about where you want your site in 5 years, then plan your site to minimize the change & redirects you will need
-Better to have 100 great content pages than 10,000 auto generated pages
-Your content pages are too short and users don't find enough value in them
-Did you forget to embed relevant links within your content?
-Smart webmasters can identify your network of sites by looking at backlinks, adsense/analytics code & other tells
-Social signals like twitter mentions by real people are great for getting new sites crawled
-Fake social signals that you can buy are mostly worthless
-It isn't easy to launch a new site, it costs alot of time, money & resources. It is going to cost much more than you estimated.
-The Google ranking algorithm isn't one simple piece, it has many different pieces and these pieces are run at different times
-Launching a new site today is a much more weird process with many more anomalies than in the past

Those are my general observations from my latest round of launching new sites. I am sure I overlooked some stuff so feel free to add your own or to debate what I've posted.



 3:19 pm on Mar 4, 2013 (gmt 0)

It says new websites not new advice.

Yep and there is also some very good advice here for those wanting to know what to do to "upgrade" their exisiting sites as well.


 3:22 pm on Mar 4, 2013 (gmt 0)

Nice thread. I would add:

1. Build for tomorrow, if you want instant results you will get frustrated.
2. Post a clear disclaimer about your content regarding copyrights and scrapping, and make it visible (link)

Why? there are gazillion [can't-say-names] building their sites with YOUR content. I don't mean stealing, it's about the new wiki-widgets, free websites built with someone else content and given away for free. So you have a "story of widgets" sure there is a wiki for that who will come after your content. Also the new "I'm building an APP for Android - IOS", those free guides built with your content. It's a new wave.


 3:44 pm on Mar 4, 2013 (gmt 0)

I disagree and have never seen any evidence to support that theory. I absolutely see nothing wrong with:


I agree there's nothing wrong with Blue-Widgets.com, but I have never yet taken out (or advised a client to take out) a domain with even one hyphen in it, for the simple reason that users are less likely to remember the hyphen, and you could well end up sending your traffic to whoever has BlueWidgets.com. It's the same reason I won't take out a .net or, in most cases, a .org. I want something intuitive that people will remember without having to think about it, and if the one I want is taken and I can't pry it away, then it's up to me to think of something else.


 4:35 pm on Mar 4, 2013 (gmt 0)


also such a simple issue like spelling the url. a hyphen is an additional barrier to entry in every respect. at least in my country, it is mostly pronounced as "minus". with the disadvantage that "minus" has a negative connotation for your brand. not good.


 4:50 pm on Mar 4, 2013 (gmt 0)

Incorporation of verified author profiles (that you have listed already) seems to be a big and "newer" one that shouldn't be overlooked.

We've been measuring the difference to ranking on 15 websites after incorporating G+ authorship.

All have moved up significantly.

From my understanding Google said it isn't using verified authorship in its ranking (as yet) - despite what some have said? Unsure about this.

Still I am only going off what our small test is showing. Major shifts upwards on sites that have been verified and show in the serps with author profile.

Carlos // @isoosi


 5:09 pm on Mar 4, 2013 (gmt 0)

I had a quick question that I have been thinking about lately, would it be beneficial to install a couple different types of analytic tracking to a site besides GA to verify all their data? Maybe throwing on Piwik and Statcounter just as a way to verify what Googles telling you?


 9:05 pm on Mar 4, 2013 (gmt 0)

I often put StatCounter and Analytics both on (if they don't slow down the site) as well as some heat map tracking analytics, not so much to checkup on each other but because they give me different information.


 9:16 pm on Mar 4, 2013 (gmt 0)

Thank you for the excellent post! It may not be new to some people, but everyone loves a list. Does all of this apply equally to replacing an established website?


 11:05 pm on Mar 4, 2013 (gmt 0)

-Start with a good CMS (content management system) that can grow without compatibility issues

I guess anything can be considered a CMS, but that's the first thing I saw and thought "CMS, no!"

IMO many (most) cookie-cutter, our-of-the-box CMS look exactly like what they are... a CMS: nav on the left, content in the middle, links on the right or some version of that - how boring. The allowable exception would be a discussion forum since you're pretty much stuck with that design to function as a forum, even though you can change colors and images (themes.)

All the sites I've made are hand coded and all do very well in the SERP. But I guess I'm using a CMS of sorts (a system where I manage my content.)

I structure them with table/CSS layouts that can expand to accommodate most monitor resolutions, use includes for site-wide updates, theme each page under a structured DOM, pay attention to key-word/phrase density to code percentage, and focus on content that can grow and change.

I've employed a couple of the social apps, but not all. IMO sites that have a dozen icons to all the trendy social media on every page look silly and I tend not to take these site too seriously.


 4:53 am on Mar 5, 2013 (gmt 0)

I will just repeat what netmeg wrote:

Another point:
If your site enables users to make a widget, don't try to create individual pages for making blue, red, ... widgets. Another way of putting it is avoid splitting features just to have more pages.


 12:50 pm on Mar 6, 2013 (gmt 0)

Great thread but I'm not understanding the "block Blekko" advice. I've never given it a nanosecond of thought one way or the other. How is it harmful?


 4:45 pm on Mar 6, 2013 (gmt 0)


blocking their crawler via robots.txt

It really depends on your niche and skill set of your competitors. If you're competitors are savvy, it's worth a look.


 9:37 pm on Mar 6, 2013 (gmt 0)

Great thread but I'm not understanding the "block Blekko" advice. I've never given it a nanosecond of thought one way or the other. How is it harmful?

Blekko scrapes (caches) your site content, even ignoring NOARCHIVE tags if present, and publishes your cached pages on their server for anyone to view, copy, etc. They also offer an SEO service where they sell your dissected data to subscribers.

IMO, besides the ethical violation of ignoring the rights of the property owner by putting your web pages on their server whether you want them to or not, you loose any security or safe guards that reside on your own server via httpconfig or htaccess. Also, any Adsence revenue is of course lost as these ads are now stripped from the cached pages.


 1:16 pm on Mar 7, 2013 (gmt 0)

@keyplr duh-oh. Thanks.


 11:03 pm on Mar 11, 2013 (gmt 0)

I have a question about "going mobile". Can anyone point me in the right direction to start with this. My company has a website for me which is mobile. I have my own site to get extra business but I am not sure where to start to make my site mobile friendly? Any help would be great.



 11:38 pm on Mar 11, 2013 (gmt 0)

Just put this in your header and all will be fine:

<meta name="googlebot" sandbox="no" panda="no" penguin="no">


 11:39 pm on Mar 11, 2013 (gmt 0)

LMFAO! Just when I think I've read the funniest post...

It would be so cool if we could get a list of the funniest Google posts here. I'd nominate: "Maybe Google should do a reconsideration request." after being blocked by China; "@TOI - Google is trying to read your mind, but keeps guessing instead. ;^)"; and now <meta name="googlebot" sandbox="no" panda="no" penguin="no">


 3:09 am on Mar 12, 2013 (gmt 0)

I am new at this. I believe the old saying is "if you don't have anything nice to say, don't anything at all". I never made any claims that I am an expert, I am here to learn. Have a good night


 4:02 am on Mar 12, 2013 (gmt 0)

I don't think seoskunk was trying to "be mean" to you at all EdgarF76.

The comment was really funny in reply to the thread topic in general, not your post specifically. I didn't even see your first post until now myself. Earlier when I saw seoskunks I just opened the thread and went to the newest post, like I did now when I saw your reply.

I highly doubt seoskunk's reply was to "be mean" to you personally.

Look at it like this:
Advice for launching new websites in 2013

Just put this in your header and all will be fine:

<meta name="googlebot" sandbox="no" panda="no" penguin="no">

As far as your question goes: I would recommend the Hot Topics Area [webmasterworld.com...] where quite a few of the "basics" are covered very well by a number of different threads.


 9:39 am on Mar 12, 2013 (gmt 0)

welcome to WebmasterWorld, EdgarF76!

you might be interested to read this current and relevant WebmasterWorld thread.
Responsive Design versus separate site - Smartphone, Wireless, and Mobile Technologies forum:
http://www.webmasterworld.com/pda_mobile_computing/4548452.htm [webmasterworld.com]


 8:17 pm on Mar 12, 2013 (gmt 0)

Thanks Guys, This is a big advanced for me. I am going to check out that mobile thread phranque thanks

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