Msg#: 4548852 posted 12:27 am on Feb 26, 2013 (gmt 0)
My question is what is the best thing to do for a business, more specifically Auto Dealers Schema for Auto Dealers [schema.org] . I was running some tests through the Structred Data Testing Tool [google.com] . What I found out is that basically Google seems to treat a business and a organization as the same thing.
I tested it and many times I got this message "This information will not appear as a rich snippet in search results, because it seems to describe an organization". Google does not currently display organization information in rich snippets". Keep in a mind a Car Dealer is not an organization.
What I basically want to happen is that it displays an aggregate rating of reviews or a number of reviews below the listing. So, I'm wondering is there a work around? Or, can someone suggest a better idea thanks.
Msg#: 4548852 posted 1:02 am on Feb 26, 2013 (gmt 0)
In a nutshell you can input whatever you want into your structured markup but no search engine is obliged to use the info. It's at their discretion. Just proceed with it by applying it as it's intended to be used and at some point it might get picked up by google.
From a few sites that I am running with schema markup embedded no search engine has used the info. They still resort to the meta description tags. Google included.
Msg#: 4548852 posted 3:33 am on Feb 26, 2013 (gmt 0)
You can pick and choose whatever works best for you. No need to use them all. A useful feature is you can also apply some of the markup in meta form so that it's only read by search engines and not users. Something like the GEO coordinates are useful like that for example: