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Webmaster Tools message: big traffic change for top URL

 9:01 am on Feb 25, 2013 (gmt 0)

Big traffic change for top URL

Search results clicks for http://www.example.com/blog/ have increased significantly.

This message is not indicative of any problem in your site. It is simply to inform you that the number of clicks that one of your pages receives has increased recently. If you have just added new content, this may indicate that it has become more popular on Google. The number of clicks that your site receives from Google can change from day to day for a variety of factors, including automatic algorithm updates.

Recommended action

Check the Search Queries page in Webmaster Tools
If this page is becoming more popular, you may use that as an indication to develop similar content in the future

"Thats something new?"


Andy Langton

 9:38 am on Feb 25, 2013 (gmt 0)

This dates back to at least around March 2012: [webmasterworld.com...]

Not based on any particular data, but I think I've seen less of these recently than I used to. May just be me not looking out for them, though!


 9:49 am on Feb 25, 2013 (gmt 0)


We never recived such message before ...


 11:48 am on Feb 25, 2013 (gmt 0)

I get four of those messages between my sites in 2012. In one case Google had introduced the functionality of my page directly into the SERPs and users were not clicking through any more. In the other cases, it appeared that the page lost rankings for a particular keyword for no reason that I could discern.


 4:21 pm on Feb 25, 2013 (gmt 0)

Yes I do agree with deadsea that my experience on these message were worse as well. It is <snip> a message they send for no reason.

[edited by: goodroi at 4:28 pm (utc) on Feb 25, 2013]
[edit reason] Please keep the language appropriate and professional [/edit]


 4:45 pm on Feb 25, 2013 (gmt 0)

I regularly receive those messages for my websites because my traffic can dramatically change due to seasonality and current events. Google also sends out notices when there are dramatic drops.

The more information we get out of Google is a good thing but I would be careful not to read too much into these messages. For example if you are making several changes to your site, it might not be the most recent change that caused the dramatic change spotted by this notice. Some parts of Google's algo have a delayed reaction.

If this notice is about a dramatic decrease of your site traffic then I would be grateful that Google is helping me realize traffic dropped. Most of my notices the drop was expected since I deal with seasonal traffic swings. Other times it would have helped me to spot content hijacking & competition but I had already spotted the drop myself.

Still a nice reminder to make sure you didn't forget to check analytics.


 6:06 pm on Feb 25, 2013 (gmt 0)

(Can't wait to see the notices I get for July 4)

I actually have Google Analytics Intelligence Alerts set up for things like organic traffic changes, ppc changes, Bing traffic changes, and I tend to pay more attention to those.

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