| 6:23 am on Feb 21, 2013 (gmt 0)|
Title rewrites are usually based on the query terms. For one search phrase the rewrite happens, and for others it doesn't. Does that help explain what you see?
We have a currently active discussion that gets into this issue a bit more: Why does Google manipulate page titles? [webmasterworld.com]
| 8:07 am on Feb 21, 2013 (gmt 0)|
|For one search phrase the rewrite happens, and for others it doesn't |
In this case the rewrite has happen for the brand name itself.
If I query Example in google.com it shows me
So, if Someotherwebsite.com manipulates whitehouse.gov's SERP
the SERP would display
<>The White House - SomeOtherWebsite</>
<title>The White House</title> (Original Title)
This seems to be some glitch that black hats can use.
I am checking the other thread as well. Thanks for quoting it.
| 9:39 am on Feb 21, 2013 (gmt 0)|
One potential factor is that if your title is very short Google is more likely to rewrite it, since it may class very brief titles as non-informative - or at least, less informative than they would be with more words. It will then look to external sources as well as on Page cues to amend the title.
| 9:49 am on Feb 21, 2013 (gmt 0)|
|One potential factor is that if your title is very short Google |
The website where this has happen the <title> tag is around its optimum length i.e. 65 characters.
| 10:08 am on Feb 21, 2013 (gmt 0)|
Does the page contain the words that are in the title?
| 10:16 am on Feb 21, 2013 (gmt 0)|
|Does the page contain the words that are in the title? |
This annoying word in the SERP result w.r.t. title is not present in the content at all, it is the name of another website that is linking this website.
| 10:22 am on Feb 21, 2013 (gmt 0)|
What I'm driving at is that Google is discounting your own content in favour of someone else's. This heavily implies that Google believes the third party is a more accurate description than the one supplied by your own site. This implies either a problem with your content that makes Google consider it not relevant, or a lack of strength in your site that makes an external vote sufficiently strong for Google to use it.
The only other possibility would be something like a 302 hijack type of thing:
Google's 302 Redirect Problem