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Google Search in Chrome gets more secure

 10:59 am on Jan 20, 2013 (gmt 0)

This is another sad news for SEO industry. We will get lesser information about users from Organic search - majority of queries will be encrypted and displayed as (Not provided). Yes you can use Google Webmaster Tools data but you can't map out about conversion rate and bounce rate on Google Analytics.




 1:21 pm on Jan 21, 2013 (gmt 0)

Without conversion data we are pretty much dead in the water. Things have been getting progressively worse for us in this regard. Very "not happy", but what can we do?


 3:02 pm on Jan 21, 2013 (gmt 0)

Yep. They are making GA more and more useless. :/


 6:15 pm on Jan 21, 2013 (gmt 0)

what can we do?

This question is important. And we need to find answer and ACT ON IT.

Few things I am doing, that you can also do -

- Don't use Google Analytics.
- Don't use Adsense
... in short, don't use any google service that can help google to track your website.


 6:17 pm on Jan 21, 2013 (gmt 0)

They are making GA more and more useless

But it is very very useful for THEM. Please stop using it. You'r shooting yourself...


 6:46 pm on Jan 21, 2013 (gmt 0)

Google's war on SEO (or is it war on webmasters?) continues in 2013. Nobody should be surprised.

What can we do?

Promote Bing (or another alternative) - to everyone you know, on all your websites - whenever you get the chance. Make people aware that they do have a choice when they search.


 9:38 pm on Jan 21, 2013 (gmt 0)

In other words, a competing SE is "just a click away". Is it *finally* time to click?


 10:20 pm on Jan 21, 2013 (gmt 0)

Well start with, not inviting them to SEO conference, there is no reason, they never say anything we can use any way and they have declared war on webmasters, so that could be a start.

Dont use google tools, I only use WMT, but I slowly also think, that dont benefit me anymore anyway.


 10:25 pm on Jan 21, 2013 (gmt 0)

You can bet google will continue to tell you how many queries come from paid ads on adwords. It is an advertising search engine with organic back fill. People who know how to use it properly know how to find the organic results, but google is not catering to that audience.


 10:31 pm on Jan 21, 2013 (gmt 0)

No one here believes what they say, "we have done this for user privacy" thats just not true.


 11:11 pm on Jan 21, 2013 (gmt 0)

You guys are nuts on all this conspiracy theory stuff.


 11:12 pm on Jan 21, 2013 (gmt 0)

There will be a billion new scrapers claiming to be Chrome with generic Goog as a refferer.

Time to put every Chrome visitor thru an initial "How did you hear about us" dropdown select box.


 11:16 pm on Jan 21, 2013 (gmt 0)

Google's war on SEO (or is it war on webmasters?) continues in 2013.

War on independent webmaster's for sure.

You guys are nuts on all this conspiracy theory stuff.

LOL. Oh man don't get me started......


 12:44 am on Jan 22, 2013 (gmt 0)

LOL. Oh man don't get me started......


You guys are nuts on all this conspiracy theory stuff.

Remember Enron?

And I'm not an American!

I'm not saying you are but ... if you/one could gain an advantage without anyone knowing about it for YEARS, wouldn't one do it?

Of course one would, no one else in the business NEEDS to know, in actual fact the fewer who know about it the better.


 1:42 pm on Jan 22, 2013 (gmt 0)

So is the move driven by user security or a need to protect their data, or both?


 6:42 am on Jan 24, 2013 (gmt 0)

that's very frustrating to run without knowing about destination. I don't think it will solve problem if we stop using GOOGLE.

We should not forget that Google's organic search stack is very huge as compare to bing and yahoo. If we want to run business, we must have to find some solution.

How can we understand organic traffic if Google will stop providing organic search query? Share your views.


 2:14 pm on Jan 24, 2013 (gmt 0)

Perhaps this is a ploy to move people from free GA to paid GA, where they would then provide the information? I looked at their premium info, but don't see any call outs on it: [google.ca...]

Stupid Chrome developers. They could have SSL pass over the details, but were either directed not to, or were to lazy to code it that way.
Either way, this sucks.


 2:22 pm on Jan 24, 2013 (gmt 0)

We use the premium version of GA and the not provided keywords are still there. In fact the numbers of not provided keywords are increasing every month.


 11:27 am on Jan 25, 2013 (gmt 0)

As a webmaster I need keyword data for the following reasons.

1) It's handy for SEO to know what people are searching for (Not a valid reason in Googles eyes.) It also means I can cover topics of interest for users.
2) If people are searching for "how to use a blue widget" I can adjust my page content to ensure it covers this question. It also helps me to work out why people are bouncing away and allows me to ensure my site offers QUALITY information that people need. Isn't Google campaigning for quality content?
3) Conversion data - without knowing what keywords bring in the sales we can't plan our PPC spend.

None of this is PERSONAL data. If I ran a real shop I'll use the CCTV to see where people go, which products they look at and work out which window displays people respond to. Shop assistants will ask what people are looking for and then provide them what they need by way of products or information. Why is it getting so hard to do this on the web?

In fairness I don't need to know that "Mr Billy Bob" searched for Blue Widgets, I do need to know how many people searched for Blue widgets though and then how many sales I made for these search terms.

Personal data and Privacy seem to be going the way of health and safety IMO!

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