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[edited by: MikeNoLastName at 11:03 pm (utc) on Jan 9, 2013]
If you mean this current forum page, I'm not so sure. I see one link that says "homepage" (in the top-left logo graphic alt) and at least 3 other links to the home page using text "home". I thought one big no-no was to have multiple links to the same page, especially with different anchor text.
I also see a graphic "Post Reply" which has alt="add your comments" which links to the same place as the text link: "reply to this topic"
Not to mention also multiple links to: :"Forums Index / Google / Google SEO News and Discussion".
BTW, where has it been PROVEN that headers and footers are excluded?
Do you mean the totally consistent header and footer links, which will easily be detected as such by search engines and weighted accordingly?
So are you saying that having 3 links, which do not pass link juice, yet deduct outgoing link juice for the page because they are all to the same location, which according to most theories is the case, is GOOD practice?
The theory goes something like if there are 10 links and 4 are the same 10% link juice goes to each of the seven links and 30% is lost.
The second theory says that linking to the same location with two different anchor texts from the same page is even worse at confusing/prejudicing G as to the quality (link juice) of that link, whether you are trying to rank for the keyword or not.
Or are you contradicting those theories because YOU consider them part of a header/footer, and can GUARANTEE that G sees them that way too?
" ...grammatical or format markers, for example by being in boldface, or underline, or as anchor text in a hyperlink, or in quotation marks."
" ...whether the occurrence is a title, bold, a heading, in a URL, in the body, in a sidebar, in a footer, in an advertisement, capitalized, or in some other type of HTML markup." Note that measurements are suggested here for position on the page.
[edited by: TheMadScientist at 10:45 pm (utc) on Jan 10, 2013]
When I link to the home page, my anchor text says Home or Main. Personally, I would consider almost anything else to be manipulative. I dunno if Google feels the same way, but I wouldn't be surprised.
What is interesting though is in my niche I see other sites do the same thing, however, they are not an EMD yet link in the same manner with anchor text that has nothing to do with their domain name and is purely keyword based. You would think this is worse than the first case right?