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"Big traffic change for top URL" on Christmas Eve. Should I be worried?

5:25 pm on Dec 27, 2012 (gmt 0)

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I got this message in my account on Christmas eve. Obviously I know there is a traffic drop during this time of the year as everyone is with their families but should I be worried about the message, does it mean I am doing anything wrong?
7:01 pm on Dec 27, 2012 (gmt 0)

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WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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It means what it says. You had a big traffic change. Big traffic changes tend to be more common around special days like Christmas, Mother's Day, Super Bowl Sunday, etc.

You should look at your analytics for more details to see what went up or down. Look at what urls, keywords and conversion are impacted before you decide to celebrate or cry.
7:09 pm on Dec 27, 2012 (gmt 0)

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Look at WMT/Traffic/Search-Queries, and then select Top Pages / With Changes.
If you see major changes, it means your overall ranking has changed.
If not, you are OK.

Also, compare Bing/Yahoo traffic changes to Google's. If you see the same traffic trend, you are OK.
9:53 pm on Dec 27, 2012 (gmt 0)

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Did you get the message on Christmas eve, or did you get it today? I received a message a few days after thanksgiving for one of my top urls for a traffic decrease. I could tell by looking at my analytics and GWT that it corresponded with the holiday.

With the way Xmas and New Years fell during the week this year, I am not planning on seeing our traffic jump back to normal until the 2nd or 3rd of January.
9:58 pm on Dec 27, 2012 (gmt 0)

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I received it today which is why i thought that was strange. I can see I was effected by the panda refresh on the 21st so im sure this plus the holidays helped with that, but I still thought it was interesting that they sent out a message for it.

Thanks all for the comments though on this
10:35 pm on Dec 27, 2012 (gmt 0)

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A question off-topic please,
If you donīt check webmastertools, until when is the message displayed?
I wonder as it has been long since I entered as I been busy.
6:00 pm on Dec 28, 2012 (gmt 0)

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I got the same message a day earlier, however I had a valid reason - my hosting company recently moved my server and changed all my IP's, then I had done a trial of a CDN that require a nameserver change, I wasn't thrilled then switched back, so another nameserver change - 3 in one month, so Google spanked me hard! Traffic came back up on the 26th, but historically, that is expected in my niche.

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