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My Title Varies in the Google SERPs

 5:52 pm on Nov 19, 2012 (gmt 0)


If I use the site: command the title of my home page is correct. If I search for my domain without the command the title is showing the three words (separately) that make up the domain name.

Domain is not in the ODP directory so it's not being taken from there and googlebot visits regularly and I have made no recent changes.

Any Ideas? Thanks!



 6:45 pm on Nov 19, 2012 (gmt 0)

Hello London, and welcome to the forums.

This is something Google began doing a while back - adjusting the clickable text according to the actual search terms that were entered. It's done by algorithm, and the intention is to increase clicks to the website, especially in situations where the exact search terms do not appear in the page's title element.


 7:51 pm on Nov 19, 2012 (gmt 0)

Thanks for the welcome tedster! and thank you for explaining why and what is happening. I thought It may be effecting my rankings so guess it's not.


 8:02 pm on Nov 19, 2012 (gmt 0)

To find the past conversations about this go to [webmasterworld.com...] and search for "google changing titles"

Often you will find that the issue you are having is something that someone else at WebmasterWorld has already experienced and discussed. Good luck.

Robert Charlton

 9:10 pm on Nov 19, 2012 (gmt 0)

Hi London, and welcome to WebmasterWorld. You picked a great username.

For past discussions, also check this thread and the thread(s) it links to...

Google is now rewriting all my page titles
http://www.webmasterworld.com/google/4480232.htm [webmasterworld.com]

The question is being asked quite frequently as Google is getting more aggressive about the title rewrites, and I just posted the above link in another current thread.

Also, take a look at the Hot Topics [webmasterworld.com] section, pinned to the top of the Google SEO forum home page, and in "THE SERPs ARE EVOLVING" section you'll find one of the early discussions on the question. In that thread the question of effect on rankings was brought up. IMO, no... the title change doesn't affect your rankings. Google is simply trying to help with click throughs.


 10:01 pm on Nov 19, 2012 (gmt 0)

I notice it most in local search, the world I live in.

In the local organic listings, she leaves the title tag but sometimes re-writes it.

However in the local blended results she totally strips out the title tag (except for the A listing) and instead tries to scrape what she 'thinks' is the business name from the site. But sometimes she gets it wrong and instead puts something bogus in the title like "subscribe here" or "Call Nancy for an appointment". Or other things that def don't help with click-through. :-(

But as Robert said, it does not appear to affect ranking. So she's still reading and ranking based on title tag, just displaying something different.



 2:48 pm on Nov 27, 2012 (gmt 0)

I would say out of all of things that Google does to annoy me, this one has to be at the top of the list.


 3:03 pm on Nov 27, 2012 (gmt 0)

Me too, it infuriates me since more often than not Google's pathetic attempts actually make a worse description.


 4:20 pm on Nov 27, 2012 (gmt 0)

I'm a local publisher too; and see this a lot.

It frustrates me that Google presumes it knows better than me what the page title is on my site... but more than that they are now "competing" in local search, so what motivation is there for them to change the page title in a way that benefits me? None. What motivation is there for them to change it in a way that makes users less likely to click through to my page and wander off to the Google+ Local pages... plenty.

Just another way Google stacks the cards in their own favour. Same old, same old.

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