homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google SEO News and Discussion
Forum Library, Charter, Moderators: Robert Charlton & aakk9999 & brotherhood of lan & goodroi

Google SEO News and Discussion Forum

Panda and Duplicate Content on ecommerce product pages?

10+ Year Member

Msg#: 4519427 posted 6:26 pm on Nov 15, 2012 (gmt 0)

I started a thread in the ecommerce section [webmasterworld.com ] and recieved some good comments and a valued opinion from lorax.

This thread is simply to ask your opinions on the effects of duplicate content these days. If multiple product pages share chunks of duplicate content, could this effect the ranking of the whole site?

I am selling a wide variety of widgets but they are all powered by the same wodget. I would like to describe (in detail) this wodget - on all my product pages.

Love to hear your thoughts



Msg#: 4519427 posted 11:57 pm on Nov 15, 2012 (gmt 0)

Well Google has been on the record stating that a "bad part" of your website can cause a demotion of the entire site. I would surely not have anything but unique product descriptions on my sites.


WebmasterWorld Administrator goodroi us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 4519427 posted 11:16 am on Nov 16, 2012 (gmt 0)

If you read a newspaper and that newspaper had a large chunk of duplicate content on each page of the newspaper, would you consider that newspaper valuable?

The more duplicate content you publish on your site the more you run the risk of the automatic filters. More importantly you run the risk of scaring away users and potential link partners who may not see the value of your site.


10+ Year Member

Msg#: 4519427 posted 2:36 pm on Nov 16, 2012 (gmt 0)

but ecommerce isn't a newspaper. not even close. newspapers include content which is informative or interesting for readers. ecommerce sites sell products.

if i have a product page for large aluminum green fuzzy widgets, and another for large aluminum green smooth widgets, they are likely to share lots of dup info. - like the manufacturer name and the dimensions and a description of the use etc. - the different content is likely to be only the product id, upc, price and info about the texture (smooth vs fuzzy).

on my sites, user data has proved time and again that dup content - at least as described above - is good. customers want to see all of the info about a product and a manufacturer on the product page - lots of this will dup - its ok because they don't browse that way and the info is highly relevant to their purchase.

thankfully google gets this - yes, there are dup content filters, but i think they are trumped by user data. if your users like your site, google will like your site - more and more i think that is where search and seo are headed.


10+ Year Member

Msg#: 4519427 posted 6:30 pm on Nov 16, 2012 (gmt 0)

ecommerce isn't a newspaper

Exactly. It might be considered a brochure/catalog though.

Imagine you were producing a glossy brochure selling widgets. Each widget is a distinctive shape or size but all use the same wodget to power them.
Would you describe the benefits, power, and near silent running of the wodget on each product page?

The alternative would be...This is a much sought after triangular widget, driven by a high powered wodget "for full wodget information - see page 98" or "click here" (ecommerce)

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google SEO News and Discussion
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved