JohnRoy
msg:4513301 | 11:23 pm on Oct 28, 2012 (gmt 0) |
To add to overall figures:
The 'keyword' density for all optimized pages is set to 1.5 to 2% - and includes the following:
URL
Title
Description
Meta KW
H1, H2, H3
Alt for image
Alt for outbound link
Top of first paragraph
Bold, Italic, Underline
AGAIN: the NO-Money (yet competitive) pages get noticed. The others not..
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Sgt_Kickaxe
msg:4513315 | 1:11 am on Oct 29, 2012 (gmt 0) |
The June 2012 leaked version of the Google rater handbook(I dont know if there is a newer version) tells human evaluators to consider pages differently depending on intent. Action, informational and navigational. I see affiliates trying to target action visitors with informational pages and this just doesn't work right now. Action pages for shopping require a checkout cart, help options and preferably an address and phone number. Comparison, reviews and other buying features also help. These are things affiliate sites often lack.
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JohnRoy
msg:4513438 | 5:05 pm on Oct 29, 2012 (gmt 0) |
I was not talking about affiliates targeting money keywords with informational pages. You're correct on that.
My observation is from a blog on a ecommerce site which gets desired ranking for some keywords, but less for others.
The difference seems to be (or maybe it's just an assumption?) that informational keywords with no cash value are ranked higher than informational keywords which also have some cash value.
As mentioned, here's an example:
Getting the best out of your widget (=read only. High in serps)
How to find cute little widgets (=potential buyer, lower rank)
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JohnRoy
msg:4516867 | 7:57 pm on Nov 7, 2012 (gmt 0) |
ok... So I'm wondering...
is this another factor in the issue of Zombie Traffic [webmasterworld.com] ?
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Robert Charlton
msg:4516928 | 12:42 am on Nov 8, 2012 (gmt 0) |
| My observation is from a blog on a ecommerce site which gets desired ranking for some keywords, but less for others. |
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Are you talking about the same word or phrase under two different circumstances... or are you talking about two different phrases?
If the latter, have you looked at how competitive the different phrases are?
Also, is it possible that the information articles are getting more inbound links, perhaps from better sources, than the money articles are getting?
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gouri
msg:4516936 | 1:18 am on Nov 8, 2012 (gmt 0) |
Are internal links in the body text and navigation links also looked at when determining keyword density?
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JohnRoy
msg:4517209 | 4:14 pm on Nov 8, 2012 (gmt 0) |
@Robert
It's about two different phrases, and both have similar compete rates, in overall.
In fact, some no-money phrases (that rank high) have more competition than the money phrases (which don't rank as high).
| Also, is it possible that the information articles are getting more inbound links, perhaps from better sources, than the money articles are getting? |
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good point; but it appears that the IBL is the same. As mentioned earlier all phrases are treated equally in regards to content, material & layout, so they should both deserve the same inbound link rate.
@gouri
Internal links in the body text are looked at when determining keyword density. Navigation links are not taken into consideration; in fact they're almost not there.
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JohnRoy
msg:4521693 | 11:49 pm on Nov 22, 2012 (gmt 0) |
| Comparison, reviews and other buying features also help. |
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Although the issue is not affiliate stuff, but informational stuff where the money-keywords apparently don't get same high rankings as informational-only keywords
- the following was suggested by a colleague;
try modifying the information-only content to phrases and paragraphs that shall help change viewers attitude from visitor mode to buyers mode
My question is if this is possible at all, and if yes, is it worth the hassle taking into consideration that no one confirmed yet that Money/information keywords are indeed treated differently (and if it's true, won't the modified content drop their rank?)
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